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selk irk.ca - Selkirk College

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ski resort operations and management<br />

preventative maintenance of the building systems<br />

that provide for the needs and comfort of guests<br />

and employees.<br />

SROM 166 Ski Resort Facilities Maintenance<br />

is presented to give students an insight into<br />

the complexity of ski resort base area building<br />

infrastructure. The necessity for effective<br />

maintenance and preventative maintenance<br />

programs is inherent in the quality management<br />

of these important ski resort assets.<br />

SROM 173 Ski Resort Slope<br />

Grooming Operations<br />

As with ski lift technology, the evolution of slope<br />

grooming machinery and slope maintenance<br />

practices has profoundly affected the ski industry.<br />

As numerous ski industry customer service<br />

surveys indi<strong>ca</strong>te, snow conditions are a primary<br />

determinant of skier satisfaction. Thus, slope<br />

grooming technology and operations play a major<br />

role in providing a high quality skiing experience<br />

and creating high levels of skier satisfaction.<br />

In SROM 173 you will study the basic design<br />

and functioning of slope grooming vehicles<br />

and implements designed specifi<strong>ca</strong>lly for the<br />

ski industry, particularly the slope grooming<br />

machines supplied by the two major slope<br />

grooming vehicle manufacturers, Kassboher and<br />

Prinoth. You will examine the main components<br />

and general maintenance requirements of a slope<br />

grooming vehicle, including the engine and its<br />

various systems, the tracks and suspension system,<br />

and the drive system. You will also study the<br />

main slope grooming implements including the<br />

blade system, snow tillers, and half pipe grinders.<br />

You will review grooming operations, including<br />

snow properties in relation to slope grooming,<br />

slope-grooming objectives and functions, slope<br />

grooming methods and techniques, slope<br />

grooming operating plans, and slope grooming<br />

expenses and budgeting. Slope grooming human<br />

resources management topics include operator<br />

training, motivation, and compensation.<br />

Practi<strong>ca</strong>l sessions will allow you to examine<br />

grooming equipment in the field, and you will<br />

have the opportunity to participate in on one or<br />

more “ride-along” sessions at Whitewater<br />

ski area. By the end of the course, you will<br />

have gained some understanding of how slope<br />

grooming personnel <strong>ca</strong>n run efficient and cost<br />

effective grooming operations.<br />

SROM 175 Snowmaking<br />

Systems Operations<br />

SROM 175 introduces you to the various<br />

components of ski resort snowmaking systems and<br />

accepted concepts, principles, and operational and<br />

management practices for machine snowmaking<br />

for the snow resort industry. You will learn about<br />

the physics and mechanics of snowmaking and<br />

its uses within a snow resort context, as well as its<br />

impacts on mountain resort operations and resort<br />

costs of operation. You will study snowmaking<br />

system components, including snow guns, water<br />

pumps and air compressors, system infrastructure,<br />

and system controls. You will also examine ski<br />

area snowmaking system design, operational<br />

practices, snowmaking <strong>ca</strong>pital and operating costs,<br />

and methods for improving the energy efficiency<br />

of ski resort snowmaking operations.<br />

SROM 184 Snow Safety/<br />

Ski Patrol Operations<br />

During SROM 184 you will review the primary<br />

management issues and operational activities of<br />

the snow safety or ski patrol department, with a<br />

focus on managing avalanche hazards. You will<br />

examine the major elements of ski resort avalanche<br />

hazard assessment and safety including avalanche<br />

terrain, mountain weather, snow pack features,<br />

and avalanche rescue. As part of your study of<br />

avalanche hazards and safety, you will have the<br />

opportunity to complete the Canadian Avalanche<br />

Centre (CAC) Avalanche Skills Training (AST)<br />

Level I course which involves two full days of field<br />

study. In addition to examining avalanche hazard<br />

concerns and issues, you will study several snow<br />

safety/ski patrol operations and management<br />

topics, including avalanche hazards and ski area<br />

planning, ski resort avalanche control, ski patrol<br />

operations, ski resort accident investigation and<br />

recording, ski lift evacuation, and ski patrol<br />

facilities and equipment.<br />

SROM 190 Field Study<br />

This course consists of a five day credit bearing<br />

field trip to visit ski areas. Although venues change<br />

from year to year, it typi<strong>ca</strong>lly includes major ski<br />

resorts and regions throughout western Canada.<br />

The purpose of this visit is to talk with ski area<br />

managers and supervisors, on lo<strong>ca</strong>tion, about their<br />

operations and to inspect those operations. Often<br />

the ski area visit provides “hands-on” supplements<br />

to the contents of on-going SROM courses and<br />

involve field work assignments. This trip provides<br />

an excellent opportunity for <strong>ca</strong>ndid conversations<br />

with ski industry personnel from general managers<br />

to line staff, as well as an excellent opportunity to<br />

examine facilities and equipment.<br />

SROM 251 Ski Area Marketing<br />

and Special Events<br />

In today’s competitive recreation and tourism<br />

marketplace, competent ski area operators<br />

understand the essential role marketing plays<br />

in keeping ski lifts, <strong>ca</strong>feterias and lodges busy.<br />

In SROM 251 you will explore how ski resorts<br />

use primary and secondary market research,<br />

advertising media, the Internet, brochures,<br />

consumer ski shows and news releases to boost<br />

skier visits. You will also examine the important<br />

role of special events and you will learn event<br />

management practices. As much as possible, you<br />

will apply your studies to hands-on projects that<br />

allow you some direct experience in applying<br />

marketing concepts and methods to actual ski<br />

resort <strong>ca</strong>se studies and/or projects that offer direct<br />

involvement with ski resort marketing and event<br />

management activities.<br />

SROM 254 Ski Area fOOD and<br />

Beverage Administration<br />

This course provides an overview of food and<br />

beverage operations with major emphasis on<br />

ski area operations. Students learn how to<br />

utilize effective cost controls for the operations.<br />

Menu development and analysis as well as basic<br />

layouts for food and beverage areas are studied<br />

including an emphasis on <strong>ca</strong>feteria (mass feeding)<br />

operations.<br />

SROM 256 Ski Area Budgeting<br />

and Business Management<br />

The material covered in Ski Area Budgeting and<br />

Business Management will introduce students<br />

to the analysis of financial data for a standard<br />

Income Statement and Balance Sheet. Financial<br />

ratios that are normally used to predict the<br />

business health of a ski resort will be covered.<br />

Using CVP numeri<strong>ca</strong>l analysis, students will learn<br />

the impact of future proposed financial changes<br />

on the fis<strong>ca</strong>l health of a ski resort’s finances.<br />

Problem solving will help students to understand<br />

these financial concepts. Creation of budget<br />

templates on EXCEL spreadsheets for ‘wages and<br />

salaries’, and ‘departmental contribution margin’<br />

will round out the course content<br />

SROM 258 Human Resources<br />

Management for the<br />

Resort Industry<br />

As labour markets tighten around the globe,<br />

good human resources management is essential<br />

to attracting and retaining effective staff. This is<br />

particularly true in seasonal resorts and ski areas<br />

where the link between staff and the guest is so<br />

criti<strong>ca</strong>l. Innovative approaches to human resources<br />

management are necessary to recruit and retain the<br />

right people in the industry. In this course you will<br />

focus on the criti<strong>ca</strong>l issues that concern managers<br />

in the tourism industry: human resource planning,<br />

recruitment and selection, orientation, training<br />

and development, performance management<br />

and progressive discipline, challenges and trends,<br />

employment standards and labour relations.<br />

SROM 272 Ski Lift Operations<br />

SROM 272 is a continuation of SROM 172. Ski<br />

lift operational considerations are the primary<br />

focus of this course. You will learn about lift<br />

<strong>ca</strong>pacity, standard and emergency operating<br />

School of Hospitality and Tourism<br />

Selk<strong>irk</strong> <strong>College</strong> 12/13<br />

143

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