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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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environment that people would hatethat. But it turns out they prefer hav<strong>in</strong>gnooks and crannies they can hide away<strong>in</strong> and just be away from everybody.”Someth<strong>in</strong>g similar happened at ReebokInternational when, <strong>in</strong> 2000, the<strong>com</strong>pany consolidated 1,250 employees<strong>in</strong> their new headquarters <strong>in</strong> <strong>Can</strong>ton,Massachusetts. <strong>The</strong> managers assumedthat their shoe designers would want<strong>of</strong>fice space with plenty <strong>of</strong> access toeach other so they could bra<strong>in</strong>storm (anidea they probably picked up whenthey were gett<strong>in</strong>g their MBAs). Luckily,they consulted first with the shoe designersthemselves, who told them thatactually what they needed was peaceand quiet so they could concentrate.This would not have <strong>com</strong>e as news toJason Fried, c<strong>of</strong>ounder <strong>of</strong> the web application<strong>com</strong>pany 37signals. For tenyears, beg<strong>in</strong>n<strong>in</strong>g <strong>in</strong> 2000, Fried asked255/929

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