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<strong>in</strong>creased territory sales 500 percentover the previous year. S<strong>in</strong>ce then, Jonhas launched Global EmpowermentCoach<strong>in</strong>g, his own personal coach<strong>in</strong>gand sales tra<strong>in</strong><strong>in</strong>g bus<strong>in</strong>ess. To date he’sgiven hundreds <strong>of</strong> speeches, tra<strong>in</strong><strong>in</strong>gsem<strong>in</strong>ars, and private consultations tomore than 30,000 salespeople andmanagers.What’s the secret <strong>of</strong> Jon’s success?One important clue <strong>com</strong>es from an experimentby the developmental psychologistAvril Thorne, now a pr<strong>of</strong>essor atthe University <strong>of</strong> California, Santa Cruz.Thorne gathered fifty-two youngwomen—twenty-six <strong>in</strong>troverts andtwenty-six extroverts—and assignedthem to two different conversationalpair<strong>in</strong>gs. Each person had one tenm<strong>in</strong>uteconversation with a partner <strong>of</strong>her own type and a second conversation<strong>of</strong> equal length with her675/929

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