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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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Manufactur<strong>in</strong>g (otherwise known as3M, <strong>in</strong>ventors <strong>of</strong> the Post-it), and askedthem to participate <strong>in</strong> both solitary andgroup bra<strong>in</strong>storm<strong>in</strong>g sessions. Dunnettewas confident that the executiveswould benefit from the group process.He was less sure that the research scientists,whom he considered more <strong>in</strong>troverted,would pr<strong>of</strong>it from groupwork.Dunnette divided each set <strong>of</strong> fortyeightmen <strong>in</strong>to twelve groups <strong>of</strong> four.Each foursome was given a problem tobra<strong>in</strong>storm, such as the benefits or difficultiesthat would arise from be<strong>in</strong>gborn with an extra thumb. Each manwas also given a similar problem tobra<strong>in</strong>storm on his own. <strong>The</strong>n Dunnetteand his team counted all the ideas,<strong>com</strong>par<strong>in</strong>g those produced by thegroups with those generated by peoplework<strong>in</strong>g <strong>in</strong>dividually. In order to263/929

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