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showed them a picture <strong>of</strong> three l<strong>in</strong>es <strong>of</strong>vary<strong>in</strong>g lengths and asked questionsabout how the l<strong>in</strong>es <strong>com</strong>pared with oneanother: which was longer, which onematched the length <strong>of</strong> a fourth l<strong>in</strong>e, andso on. His questions were so simple that95 percent <strong>of</strong> students answered everyquestion correctly.But when Asch planted actors <strong>in</strong> thegroups, and the actors confidently volunteeredthe same <strong>in</strong>correct answer,the number <strong>of</strong> students who gave allcorrect answers plunged to 25 percent.<strong>That</strong> is, a stagger<strong>in</strong>g 75 percent <strong>of</strong> theparticipants went along with thegroup’s wrong answer to at least onequestion.<strong>The</strong> Asch experiments demonstratedthe power <strong>of</strong> conformity at exactly thetime that Osborn was try<strong>in</strong>g to releaseus from its cha<strong>in</strong>s. What they didn’t tellus was why we were so prone to270/929

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