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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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How did Janice Dorn’s client, Alan, dismissthe danger signs scream<strong>in</strong>g that hemight lose 70 percent <strong>of</strong> his life sav<strong>in</strong>gs?What prompts some people to actas if FUD doesn’t exist?One answer <strong>com</strong>es from an <strong>in</strong>trigu<strong>in</strong>gl<strong>in</strong>e <strong>of</strong> research conducted by theUniversity <strong>of</strong> Wiscons<strong>in</strong> psychologistJoseph Newman. Imag<strong>in</strong>e that you’vebeen <strong>in</strong>vited to Newman’s lab to participate<strong>in</strong> one <strong>of</strong> his studies. You’rethere to play a game: the more po<strong>in</strong>tsyou get, the more money you w<strong>in</strong>.Twelve different numbers flash across a<strong>com</strong>puter screen, one at a time, <strong>in</strong> noparticular order. You’re given a button,as if you were a game-show contestant,which you can press or not as eachnumber appears. If you press the buttonfor a “good” number, you w<strong>in</strong> po<strong>in</strong>ts; ifyou press for a “bad” number, you losepo<strong>in</strong>ts; and if you don’t press at all,477/929

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