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900/92960. Michael Lewis: Michael Lewis, <strong>The</strong> BigShort: Inside the Doomsday Mach<strong>in</strong>e (NewYork: W. W. Norton, 2010).61. Warren Buffett: Warren Buffett’s story, asrelated <strong>in</strong> this chapter, <strong>com</strong>es from an excellentbiography: Alice Schroeder, <strong>The</strong>Snowball: Warren Buffett and the Bus<strong>in</strong>ess <strong>of</strong>Life (New York: Bantam Books, 2008).62. “<strong>in</strong>ner scorecard”: Some psychologistswould relate Warren Buffett’s self-directionnot necessarily to <strong>in</strong>troversion but to a differentphenomenon called “<strong>in</strong>ternal locus <strong>of</strong>control.”CHAPTER 8: SOFT POWER1. Mike Wei: <strong>The</strong> <strong>in</strong>terviews with Mike Weiand others from Cupert<strong>in</strong>o, relatedthroughout this chapter, were conductedwith the author at various stages between2006 and 2010.

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