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embarrassment (head and eyes down);shame/embarrassment plus a blush;neutral; or neutral with a blush. <strong>The</strong>nthey were asked to rate how sympatheticand trustworthy the transgressorswere.It turned out that the <strong>of</strong>fenders whoblushed were judged a lot more positivelythan those who didn’t. This wasbecause the blush signified concern forothers. As Dacher Keltner, a psychologistat the University <strong>of</strong> California,Berkeley, who specializes <strong>in</strong> positiveemotions, put it to the New York Times,“A blush <strong>com</strong>es onl<strong>in</strong>e <strong>in</strong> two or threeseconds and says, ‘I care; I know I violatedthe social contract.’ ”In fact, the very th<strong>in</strong>g that manyhigh-reactives hate most about blush<strong>in</strong>g—itsuncontrollability—is whatmakes it so socially useful. “Because itis impossible to control the blush416/929

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