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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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failure <strong>of</strong> many banks dur<strong>in</strong>g the GreatRecession <strong>of</strong> 2008.At about the same time I evaluatedthat portfolio <strong>of</strong> loans, I heard a storycirculat<strong>in</strong>g on Wall Street about a <strong>com</strong>petitionamong <strong>in</strong>vestment banks for aprestigious piece <strong>of</strong> bus<strong>in</strong>ess. Each <strong>of</strong>the major banks sent a squad <strong>of</strong> theirtop employees to pitch the client. Eachteam deployed the usual tools: spreadsheets, “pitch books,” and <strong>Power</strong>Po<strong>in</strong>tpresentations. But the w<strong>in</strong>n<strong>in</strong>g team addedits own piece <strong>of</strong> theatrics: they ran<strong>in</strong>to the room wear<strong>in</strong>g match<strong>in</strong>g baseballcaps and T-shirts emblazoned withthe letters FUD, an acronym for Fear,Uncerta<strong>in</strong>ty, and Doubt. In this case FUDhad been crossed out with an emphaticred X; FUD was an unholy tr<strong>in</strong>ity. <strong>That</strong>team, the vanquishers <strong>of</strong> FUD, won thecontest.471/929

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