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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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<strong>That</strong> was exactly whathappened—the conformists showed lessbra<strong>in</strong> activity <strong>in</strong> the frontal, decisionmak<strong>in</strong>gregions and more <strong>in</strong> the areas<strong>of</strong> the bra<strong>in</strong> associated with perception.Peer pressure, <strong>in</strong> other words, is notonly unpleasant, but can actuallychange your view <strong>of</strong> a problem.<strong>The</strong>se early f<strong>in</strong>d<strong>in</strong>gs suggest thatgroups are like m<strong>in</strong>d-alter<strong>in</strong>g substances.If the group th<strong>in</strong>ks the answeris A, you’re much more likely to believethat A is correct, too. It’s not thatyou’re say<strong>in</strong>g consciously, “Hmm, I’mnot sure, but they all th<strong>in</strong>k the answer’sA, so I’ll go with that.” Nor are you say<strong>in</strong>g,“I want them to like me, so I’ll justpretend that the answer’s A.” No, youare do<strong>in</strong>g someth<strong>in</strong>g much more unexpected—anddangerous. Most <strong>of</strong> Berns’svolunteers reported hav<strong>in</strong>g gone alongwith the group because “they thought274/929

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