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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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participants would do better <strong>in</strong> publicbecause they’d be more motivated. Butthey performed worse. An audiencemay be rous<strong>in</strong>g, but it’s also stressful.<strong>The</strong> problem with evaluation apprehensionis that there’s not much we cando about it. You’d th<strong>in</strong>k you couldover<strong>com</strong>e it with will or tra<strong>in</strong><strong>in</strong>g or aset <strong>of</strong> group process rules like Alex Osborn’s.But recent research <strong>in</strong> neurosciencesuggests that the fear <strong>of</strong> judgmentruns much deeper and has morefar-reach<strong>in</strong>g implications than we everimag<strong>in</strong>ed.Between 1951 and 1956, just as Osbornwas promot<strong>in</strong>g the power <strong>of</strong> groupbra<strong>in</strong>storm<strong>in</strong>g, a psychologist namedSolomon Asch conducted a series <strong>of</strong>now-famous experiments on thedangers <strong>of</strong> group <strong>in</strong>fluence. Aschgathered student volunteers <strong>in</strong>to groupsand had them take a vision test. He269/929

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