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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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261/9291. Don’t judge or criticize ideas.2. Be freewheel<strong>in</strong>g. <strong>The</strong> wilder theidea, the better.3. Go for quantity. <strong>The</strong> more ideasyou have, the better.4. Build on the ideas <strong>of</strong> fellow groupmembers.Osborn believed passionately thatgroups—once freed from the shackles<strong>of</strong> social judgment—produced moreand better ideas than did <strong>in</strong>dividualswork<strong>in</strong>g <strong>in</strong> solitude, and he made grandclaims for his favored method. “<strong>The</strong>quantitative results <strong>of</strong> group bra<strong>in</strong>storm<strong>in</strong>gare beyond question,” hewrote. “One group produced 45 suggestionsfor a home-appliance promotion,56 ideas for a money-rais<strong>in</strong>g campaign,124 ideas on how to sell more blankets.In another case, 15 groups

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