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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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But when they embraced the Culture<strong>of</strong> Personality, Americans started to focuson how others perceived them.<strong>The</strong>y became captivated by people whowere bold and enterta<strong>in</strong><strong>in</strong>g. “<strong>The</strong> socialrole demanded <strong>of</strong> all <strong>in</strong> the new Culture<strong>of</strong> Personality was that <strong>of</strong> a performer,”Susman famously wrote. “Every Americanwas to be<strong>com</strong>e a perform<strong>in</strong>g self.”<strong>The</strong> rise <strong>of</strong> <strong>in</strong>dustrial America was amajor force beh<strong>in</strong>d this cultural evolution.<strong>The</strong> nation quickly developedfrom an agricultural society <strong>of</strong> littlehouses on the prairie to an urbanized,“the bus<strong>in</strong>ess <strong>of</strong> America is bus<strong>in</strong>ess”powerhouse. In the country’s earlydays, most Americans lived like DaleCarnegie’s family, on farms or <strong>in</strong> smalltowns, <strong>in</strong>teract<strong>in</strong>g with people they’dknown s<strong>in</strong>ce childhood. But when thetwentieth century arrived, a perfectstorm <strong>of</strong> big bus<strong>in</strong>ess, urbanization, and74/929

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