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himself <strong>in</strong>to a speak<strong>in</strong>g champion andcampus hero. Other students turn tohim for speech lessons; he tra<strong>in</strong>s themand they start w<strong>in</strong>n<strong>in</strong>g, too.By the time Dale leaves college <strong>in</strong>1908, his parents are still poor, but corporateAmerica is boom<strong>in</strong>g. Henry Fordis sell<strong>in</strong>g Model Ts like griddle cakes,us<strong>in</strong>g the slogan “for bus<strong>in</strong>ess and forpleasure.” J.C. Penney, Woolworth, andSears Roebuck have be<strong>com</strong>e householdnames. Electricity lights up the homes<strong>of</strong> the middle class; <strong>in</strong>door plumb<strong>in</strong>gspares them midnight trips to theouthouse.<strong>The</strong> new economy calls for a newk<strong>in</strong>d <strong>of</strong> man—a salesman, a social operator,someone with a ready smile, amasterful handshake, and the ability toget along with colleagues while simultaneouslyoutsh<strong>in</strong><strong>in</strong>g them. Dale jo<strong>in</strong>sthe swell<strong>in</strong>g ranks <strong>of</strong> salesmen, head<strong>in</strong>g70/929

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