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than those either work<strong>in</strong>g alone orcollaborat<strong>in</strong>g face-to-face.This shouldn’t surprise us; as we’vesaid, it was the curious power <strong>of</strong> electroniccollaboration that contributed tothe New Groupth<strong>in</strong>k <strong>in</strong> the first place.What created L<strong>in</strong>ux, or Wikipedia, ifnot a gigantic electronic bra<strong>in</strong>storm<strong>in</strong>gsession? But we’re so impressed by thepower <strong>of</strong> onl<strong>in</strong>e collaboration thatwe’ve <strong>com</strong>e to overvalue all group workat the expense <strong>of</strong> solo thought. We failto realize that participat<strong>in</strong>g <strong>in</strong> an onl<strong>in</strong>ework<strong>in</strong>g group is a form <strong>of</strong> solitude allits own. Instead we assume that thesuccess <strong>of</strong> onl<strong>in</strong>e collaborations will bereplicated <strong>in</strong> the face-to-face world.Indeed, after all these years <strong>of</strong> evidencethat conventional bra<strong>in</strong>storm<strong>in</strong>ggroups don’t work, they rema<strong>in</strong> as popularas ever. Participants <strong>in</strong> bra<strong>in</strong>storm<strong>in</strong>gsessions usually believe that their266/929

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