13.07.2015 Views

Quiet: The Power of Introverts in a World That Can ... - WordPress.com

Quiet: The Power of Introverts in a World That Can ... - WordPress.com

Quiet: The Power of Introverts in a World That Can ... - WordPress.com

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

If personal space is vital to creativity,so is freedom from “peer pressure.”Consider the story <strong>of</strong> the legendary advertis<strong>in</strong>gman Alex Osborn. Today Osborn’sname r<strong>in</strong>gs few bells, but dur<strong>in</strong>gthe first half <strong>of</strong> the twentieth centuryhe was the k<strong>in</strong>d <strong>of</strong> larger-than-liferenaissance man who mesmerized hiscontemporaries. Osborn was a found<strong>in</strong>gpartner <strong>of</strong> the advertis<strong>in</strong>g agency Batten,Barton, Durst<strong>in</strong>e, and Osborn(BBDO), but it was as an author that hereally made his mark, beg<strong>in</strong>n<strong>in</strong>g withthe day <strong>in</strong> 1938 that a magaz<strong>in</strong>e editor<strong>in</strong>vited him to lunch and asked whathis hobby was.“Imag<strong>in</strong>ation,” replied Osborn.“Mr. Osborn,” said the editor, “youmust do a book on that. It’s a job thathas been wait<strong>in</strong>g to be done all theseyears. <strong>The</strong>re is no subject <strong>of</strong> greater259/929

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!