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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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<strong>of</strong>ten seem to disda<strong>in</strong> the superficial—maybe only too happy to betugged along to a more lightheartedplace; and <strong>in</strong>troverts, who sometimesfeel as if their propensity for problemtalk makes them a drag, should knowthat they make it safe for others to getserious.Thorne’s research also helps us to understandJon Bergh<strong>of</strong>f’s astonish<strong>in</strong>gsuccess at sales. He has turned his aff<strong>in</strong>ityfor serious conversation, and for adopt<strong>in</strong>gan advisory role rather than apersuasive one, <strong>in</strong>to a k<strong>in</strong>d <strong>of</strong> therapyfor his prospects. “I discovered early onthat people don’t buy from me becausethey understand what I’m sell<strong>in</strong>g,” expla<strong>in</strong>sJon. “<strong>The</strong>y buy because they feelunderstood.”Jon also benefits from his naturaltendency to ask a lot <strong>of</strong> questions andto listen closely to the answers. “I got678/929

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