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and its shad<strong>in</strong>gs <strong>of</strong> dark and lightgrays—dark for extroversion, light for<strong>in</strong>troversion—reveal a picture that “isquite clear: Asia … is <strong>in</strong>troverted,Europe extroverted.” Had the map also<strong>in</strong>cluded the United States, it would becolored dark gray. Americans are some<strong>of</strong> the most extroverted people onearth.McCrae’s map might seem like agrand exercise <strong>in</strong> cultural stereotyp<strong>in</strong>g.To group entire cont<strong>in</strong>ents by personalitytype is an act <strong>of</strong> gross generalization:you can f<strong>in</strong>d loud people <strong>in</strong> ma<strong>in</strong>landCh<strong>in</strong>a just as easily as <strong>in</strong> Atlanta,Georgia. Nor does the map account forsubtleties <strong>of</strong> cultural difference with<strong>in</strong> acountry or region. People <strong>in</strong> Beij<strong>in</strong>ghave different styles from those <strong>in</strong>Shanghai, and both are different stillfrom the citizens <strong>of</strong> Seoul or Tokyo.Similarly, describ<strong>in</strong>g Asians as a “model530/929

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