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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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etter than a mat<strong>in</strong>ee idol to modelpersonal magnetism?81/929Americans also received advice on selfpresentation—whetherthey liked it ornot—from the advertis<strong>in</strong>g <strong>in</strong>dustry.While early pr<strong>in</strong>t ads were straightforwardproduct announcements (“EATON’SHIGHLAND LINEN: THE FRESHEST AND CLEANESTWRITING PAPER”), the new personalitydrivenads cast consumers as performerswith stage fright from whichonly the advertiser’s product might rescuethem. <strong>The</strong>se ads focused obsessivelyon the hostile glare <strong>of</strong> the publicspotlight. “ALL AROUND YOU PEOPLE AREJUDGING YOU SILENTLY,” warned a 1922 adfor Woodbury’s soap. “CRITICAL EYES ARE

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