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tongued Chautauqua speaker turned DaleCarnegie’s world upside down, religious revivalswere tak<strong>in</strong>g place under huge tentsall over the country. Chautauqua itself was<strong>in</strong>spired by these “Great Awaken<strong>in</strong>gs,” thefirst <strong>in</strong> the 1730s and 1740s, and thesecond <strong>in</strong> the early decades <strong>of</strong> the n<strong>in</strong>eteenthcentury. <strong>The</strong> Christianity on <strong>of</strong>fer <strong>in</strong>the Awaken<strong>in</strong>gs was new and theatrical; itsleaders were sales-oriented, focused onpack<strong>in</strong>g followers under their great tents.M<strong>in</strong>isters’ reputations depended on how exuberantthey were <strong>in</strong> speech and gesture.<strong>The</strong> star system dom<strong>in</strong>ated Christianitylong before the concept <strong>of</strong> movie stars evenexisted. <strong>The</strong> dom<strong>in</strong>ant evangelist <strong>of</strong> theFirst Great Awaken<strong>in</strong>g was a British showmannamed George Whitefield who drewstand<strong>in</strong>g-room-only crowds with his dramaticimpersonations <strong>of</strong> biblical figures andunabashed weep<strong>in</strong>g, shout<strong>in</strong>g, and cry<strong>in</strong>gout. But where the First Great Awaken<strong>in</strong>g805/929

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