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Quiet: The Power of Introverts in a World That Can ... - WordPress.com

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SIZING YOU UP RIGHT NOW,” advised theWilliams Shav<strong>in</strong>g Cream <strong>com</strong>pany.Madison Avenue spoke directly to theanxieties <strong>of</strong> male salesmen and middlemanagers. In one ad for Dr. West’stoothbrushes, a prosperous-look<strong>in</strong>g fellowsat beh<strong>in</strong>d a desk, his arm cockedconfidently beh<strong>in</strong>d his hip, ask<strong>in</strong>gwhether you’ve “EVER TRIED SELLINGYOURSELF TO YOU? A FAVORABLE FIRSTIMPRESSION IS THE GREATEST SINGLE FACTOR INBUSINESS OR SOCIAL SUCCESS.” <strong>The</strong> WilliamsShav<strong>in</strong>g Cream ad featured a slickhaired,mustachioed man urg<strong>in</strong>g readersto “LET YOUR FACE REFLECT CONFIDENCE,NOT WORRY! IT’S THE ‘LOOK’ OF YOU BY WHICHYOU ARE JUDGED MOST OFTEN.”Other ads rem<strong>in</strong>ded women that theirsuccess <strong>in</strong> the dat<strong>in</strong>g game dependednot only on looks but also on personality.In 1921 a Woodbury’s soap ad82/929

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