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800/929and the Culture <strong>of</strong> Abundance: Kenneth Fear<strong>in</strong>g,Nathanael West, and Mass Culture <strong>in</strong> the1930s (Cambridge, UK: CambridgeUniversity Press, 1995), 188. See alsoMarchand, Advertis<strong>in</strong>g the American Dream,210.25.–both genders displayed some reserve… sometimes called “frigid”: Patricia26 A. McDaniel, Shr<strong>in</strong>k<strong>in</strong>g Violets andCaspar Milquetoasts: Shyness, <strong>Power</strong>, and Intimacy<strong>in</strong> the United States, 1950–1995 (NewYork: New York University Press, 2003),33–43.26. In the 1920s an <strong>in</strong>fluential psychologist… “Our current civilization … seemsto place a premium upon the aggressiveperson”: Nicholson, “Gordon Allport, Character,and the Culture <strong>of</strong> Personality,1897–1937,” 52–68. See also Gordon Allport,“A Test for Ascendance-Submission,”Journal <strong>of</strong> Abnormal & Social Psychology 23(1928): 118–36. Allport, <strong>of</strong>ten referred to

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