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<strong>The</strong> rest <strong>of</strong> the organization menwould have to manage as best theycould. And if the history <strong>of</strong> pharmaceuticalconsumption is any <strong>in</strong>dication,many buckled under such pressures. In1955 a drug <strong>com</strong>pany named Carter-Wallace released the anti-anxiety drugMiltown, refram<strong>in</strong>g anxiety as the naturalproduct <strong>of</strong> a society that was bothdog-eat-dog and relentlessly social.Miltown was marketed to men and immediatelybecame the fastest-sell<strong>in</strong>gpharmaceutical <strong>in</strong> American history, accord<strong>in</strong>gto the social historian AndreaTone. By 1956 one <strong>of</strong> every twentyAmericans had tried it; by 1960 a third<strong>of</strong> all prescriptions from U.S. doctorswere for Miltown or a similar drugcalled Equanil. “ANXIETY AND TENSION ARETHE COMMONPLACE OF THE AGE,” read theEquanil ad. <strong>The</strong> 1960s tranquilizer Serentilfollowed with an ad campaign95/929

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