Media Study - Medija centar Beograd

3.6.2 RECOMMENDATION ON DISTRIBUTION OF LICENSE FEES
It is recommended to expand the license fees to cover all electronic media following a public service structure and
content, based on current license fee levels and roughly estimated future costs:
RTS – 100%: 100 mill. Euros
RTV – 33%: 33 mill. Euros
Regional public service broadcasters – 8%: 8 mill. Euros
Regional broadcasters’ productions for RTS – 2%: 2 mill. Euros
Civil sector media broadcasting regionally – 2%: 2 mill. Euros
Minority media programmes – 2%: 2 mill. Euros
Public Service Programming at commercial media – 5%: 5 mill. Euros
SWOT Recommendation 2
Strength Optimal political and editorial independence would be obtained for national and
regional civil sector and public service media as well as for minority media.
Enhanced quality in commercial media would be secured
Weakness A sustainable funding demands a well functioning collection system for license
fees
Opportunity Allocating resources from license fees makes the funding form less politicized and
more supported across all media in the sector
Threat The main threat is lack of political will to establish an efficient license fee system
3.6.3 RECOMMENDATION ON PRESS AGENCY TANJUG
Background
It is obvious, that it is not sustainable to preserve TANJUG as a state owned company for economic as well as
political reasons. It could be – looking at the best practices from the EU Member States or examples from
comparable CEE countries – either transformed into a public institution or into a joint stock company, whereby
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