Media Study - Medija centar Beograd

5.4 ANNEX – MARKET REGULATING POLICIES
The policies of regulating the market deal with transmission (the pibes) and the content (what is
transmittedthrough them).
Regulations of transmission:
A new electronic communications regulatory framework that covers the management of scarce resources
essential to communications.
EU's new radio spectrum policy that focuses on communications networks and service. The radio spectrum
policy covers all areas where spectrum is an issue, including mobile telephony , television broadcasting,
satellite positioning systems and scientific research.
EU’s Radio Equipment and Telecommunications Terminal Equipment (RTTE) Directive, regulates the
telecommunications equipment market by replacing over 1000 national approval regulations.
The Mobile Roaming Charges regulatory initiative reduces the cost of international roaming charges in
Europe, and regulates the safety of ICT-related products.
Regulations of content:
European audiovisual regulation that aims to ensure the free provision of services, access to information and
protection of users in areas such as commercial communication, protection of minors and human dignity. For
example, it includes. the Television Without Frontiers Directive, which promotes the European broadcasting
industry by ensuring the free movement of television broadcasting services throughout the EU and the Council
Recommendation on the Protection of Minors and Human Dignity, which provides guidelines for national
legislation in combating illegal and harmful content transmitted through electronic media.
The EU's Single Market rules facilitate cross border transmission of audiovisual programmes via satellite and
retransmission by cable. There are EU policies concerning Spam, Privacy and Data Protection.
Finally, EU policies regarding content such as Web Accessibility, the Directive on the harmonization of
certain aspects of copyright and related rights in the information society, Digital Rights Management and
protecting databases and computer programs.
The policies of Stimulating the Information Society focus on Research, Infrastructure and Content & Services and
include a number of initiatives that all aim to strengthen the Digital Dividend:
Regulation of research:
A pillar for Investment and Innovation in Research has been established promoting innovation and
technological leadership.
Regulation of infrastructure:
The electronic communications regulatory framework stimulates the development of Europe's infrastructure
by promoting competition and growth. Bridging the Broadband Gap ensures that all regions of Europe benefit
from broadband internet access.
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