Media Study - Medija centar Beograd

VII ADVERTISING AND SPONSORSHIP
1. Advertising and Teleshopping
Permissibility of Advertisements and Teleshopping
Article 104*
(Ceased to apply)
* The provisions of Articles 104-105 and Articles 107-112 of this Law ceased to apply as of the effective
day of the Advertising Law (Official Gazette of the RS, No. 79/05).
Modes of Broadcasting Advertisements
Article 105
(Ceased to apply)
Advertising of Political Organisations
Article 106
All advertising of political organisations shall be prohibited outside election campaigns.
During an election campaign, registered parties, coalitions and candidates may advertise
on the basis of equal representation and without discrimination.
Mediation in Advertising
Article 107
(Ceased to apply)
Duration of Advertisements
Article 108
(Ceased to apply)
Article 109
(Ceased to apply)
2. Sponsorship
Concept
Article 110
(Ceased to apply)
Identification of a Sponsored Programme
Article 111
(Ceased to apply)
Prohibition of Sponsor's Influence on Programme Content and Time
Article 112
(Ceased to apply)
VIII PENAL PROVISIONS
Article 113
A fine between 300,000 and 1,000,000 dinars shall be imposed on a legal person
which commits the following misdemeanour:
1) Broadcasts programme without an Agency license (Article 38.);
2) Broadcasts a programme in contravention of programme and/or technical
standards laid down in the licence (Article 39, para 3);
2a) Broadcasts a programme without a cable or satellite broadcasting licence
(Article 40);
3) Cedes, leases or in any other way transfers or alienates, temporarily or
permanently, the granted broadcasting licence (Article 46);
4) Uses a radio frequency jointly with another natural or legal person without the
Agency's approval or in contravention of the granted approval (Article 48);
5) Broadcasts without a licence a programme, which requires a broadcasting
licence with a limited period of validity (Article 60);
6) Broadcasts programme in contravention of the granted broadcasting licence
with a limited period of validity (Article 60)
7) Broadcasts programme after the expiry of the broadcasting licence (Article 64);
7a) Fails to obtain a prior approval of the Agency for foreign capital investment
(Article 66 para 4);
8) Fails to broadcast an important and urgent announcement (Article 68, para 1,
sub-para 3);
9) Broadcasts programme content in contravention of Article 68, para 1, sub-paras
5 and 6 of this Law;
10) Fails to identify its programme in keeping with Article 69, para 1 of this Law;
11) Uses a name, logo or abbreviated identification sign which does not
correspond to the registered name of the broadcaster (Article 69, para 2);
12) Fails to identify the broadcaster or independent production whose programme
it has broadcast or rebroadcast (Article 69, para 4);
13) Networks in contravention of Article 70 of this Law;
14) Does not allow other interested broadcasters to record and broadcast short
reports of events for which the broadcaster had purchased the broadcasting right
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