Media Study - Medija centar Beograd

the screening of cinema films (normally not until 2 years after its release but 1 year in the case of films coproduced
with the broadcaster);
advertising standards (e.g. prohibition on the advertising of tobacco, medicines and prescription medical,
in addition to restrictions on the advertising of certain products such as alcoholic beverages);
advertising time (normally less than 15% of daily transmission time and less than 20% of any one hour
period);
advertising breaks programme sponsorship rules.
The Declaration of the Committee of Ministers on freedom of communication on the internet elaborates on the
principle of limited liability of service providers for Internet content. This principle entails that Member states
should ensure that service providers are not held liable for content on the Internet when they merely transmit
information or provide access to the Internet. However, such limitations should not affect the possibility of
issuing injunctions where service providers are required to terminate or prevent, if possible, an infringement of
the law.
Policies regarding the protection of minors are addressed in CoE recommendations such as:
Recommendation 1882 (2009). The promotion of Internet and online media services appropriate for
minors;
Declaration on Protecting the Dignity, Security and Privacy of Children on the Internet, adopted on 20
February 2008;
Recommendation CM/Rec(2009)5 by the Committee of Ministers to Member States on measures to
protect children against harmful content and behaviour and to promote their active participation in the new
information and communications environment, adopted on 8 July 2009.
The study team finds that most of the issues addressed under CoE instruments are extensively covered by
legislation at the EU level as addressed above and provides significant guidelines for Serbia’s way towards EU
accession.
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