Media Study - Medija centar Beograd

Frequencies should be reserved for future broadcasting channels.
A comprehensive information campaign of primarily consumers but also of broadcasters must be implemented
SWOT Recommendation 1
Strength Space is reserved for public and private broadcasters, simultaneous switch for all national
and regional television outlets
Weakness Expensive for the state, for broadcasters and for the individual households
Opportunity The digitalization opens for new niche channels serving the public
Threat Expenses too high
3.4.2 RECOMMENDATIONS FOR DIGITAL DIVIDEND
Background
The long term perspective of maximising the Digital Dividend is promising for Serbia. In order to benefit optimally
from this the Government and the regulatory bodies must prepare for alignment with EU policies and practices
concerning mobile phones, internet or non-linear service providers using the digital frequencies.
It is also clear that the convergence between terrestrial broadcasting and internet based distribution of non-linear
and linear television, internet based newspapers, radio and other services will provide new possibilities and add
demands to the consumer. The need for education and training in using digital media is essential in order to
maximise the Digital Dividend.
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