Media Study - Medija centar Beograd

ecourses should not be used for these services and accounting should be transparent and pricing of products
should be fair and market related.
Two problems that will need to be addressed in a long term perspective are that of media freedom and that of the
quality of journalism. The number of weak media and distribution companies exceeds the capacity of the Serbian
media market. Their weak economy results in low salaries to journalists. Yet the quality of reporting is often poor,
largely also due to low education standards of the vast majority of journalists. In addition, media outlets are often
used as a vehicle to promote specific interests. When implementing a new media structure with editorial
independence for municipal and regional media it is necessary to ensure systematic education and training of
journalists and media managers. With a less fragmented and financially more sustainable market journalists are
also expected to receive a better salary than today and thus contribute to the democratic process in the country
with integrity.
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