Media Study - Medija centar Beograd

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IREX Serbia (Media Assistance Program) AGB Nielsen Media Research ANEM IPSOS Strategic Marketing 1881 Journalists association of Serbia MEDIA ASSOCIATIONS Asocijacija Medija (Media Association) Gavrila Principa 8, 11000 Belgrade Managing Director Darko Brodid (+38111) 328 4510 13a Marsala Birjuzova, 11000 Belgrade Chairman Sasa Mirkovic (+38111) 2622 467 Gavrila Principa 8, 11000 Belgrade Research Manager / Media CT 150 Jasna Miloševid Dordevid (+38111) 3284 075 28 Resavska St., 11000 Belgrade President Ljiljana Smajlovid (+38111) 3236 337 General secretary Nino Brajovid (+38111) 3236 337 Chairman of executive board Petar Jeremid (+38111) 3236 337 Ljube Jovanovida 9c, 11000 Belgrade Director Zoran Papid (+38111) 3065 545 IJAS Independent Journalist Association of Serbia Resavska 28/2, 11000 Belgrade President Nadežda Gade (+38111) 3343 255 Medija Centar (Media Center) Beograd Terazije 3, 11000 Belgrade NDN Vojvodine (Independent journalists' association of Vojvodina) MEDIA ENTERPRISES Serbian Broadcasting Corporation (RTS) Serbian Broadcasting Corporation (Financial Department) Radio-Television Vojvodina (RTV) Deputy director and head of press center Gordana Mladenovid (+38111) 3349 541 Zmaj Jovina 3/I, 21000 Novi Sad General secretary Nedim Sejdinovid (+38121) 472 3180 Takovska street 10, 11000 Belgrade 19 Dragise Lapcevic street, 11000 Belgrade Ignjata Pavlasa 3, 21000 Novi Sad General Manager Editor-in-Chief Head of corporate communications Aleksandar Tijanid Nenad Srefanovid Marija Bahri (+38111) 321 2203 (+38111) 321 2131 (+38111) 321 1545 Editor in Chief for Satellite Program Dejan Gligorijevid (+38111) 321 1456 Director of Financial Department Branka Ruzic Hinic (+38111) 321 38 30 Director of Radio Novi Sad Milivojev Pavle (+38121) 661 28 77 Sutjeska 1, 21000 Novi Sad Editor in Chief Ljibuša Nikolin (+38121) 524 324
FONET News Agency TANJUG Press Agency BETA News Agency Novosti (News) company DANAS Independent Daily Politika, Daily Knez Mihailova 21/V, 11000 Belgrade Director Zoran Sekulid (+38111) 2635 346 Obilidev venac 2, 11000 Belgrade Director Branka Dukid (+38111) 328 1608 Kralja Milana 4, 11000 Belgrade Director Ljubica Markovid Square Nikola Pasic 7, 11000 Belgrade Alekse Nenadovida 19-23/V, 11000 Belgrade STUDIO B Masarikova 5, 11000 Belgrade B 92 151 (+38111) 360 24 64, 360 24 00 Editor in Chief Ivan Cvejid (+38111) 3602 407 General manager and editor in chief Manojlo Manjo Vukotid (+38111) 3028 010 Senior editor and member of the managing board Radomir Ličina (+38111) 344 1186 Makedonska 29, 11000 Belgarde Deputy Editor in chief Dragan Janjic (+38111) 330 1714 Bulevard Dr. Zorana Dindica 64, 11070 Belgrade Chief Financial Officer Goran Bezbradica (+38111) 330 1181 General manager and Editor in Chief Aleksandar Timofejev (+38111) 206 9008, 206 9009 Business Manager Aleksandar Ralev (+38111) 3613 646 President / External communications director Saša Mirkovid (+38111) 301 2000 President of Board of directors of B92 Fund Veran Matid (+38111) 301 2000 FOX Television Autoput 22, 11 080 Belgrade Executive Producer Zoran Baranac (+38111) 209 1050 OTHERS Živkovid Samardžid (lawyer office) Neo Communications Maršala Birjuzova 1/IV, 11000 Belgrade lawyer Slobodan Kremenjak (+38111) 2636 636 Palmotideva 23, 11000 Belgrade senior creative adviser Vladimir Čeh (+38111) 3246 890
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Media Study Report June 2010 Funded
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1 Background ......................
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1 BACKGROUND This study is intended
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By contrast, non-linear Programmes
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Council Directive 93/83/EEC of 27 S
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The Council of Europe dedicates sig
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2.2 LOCAL ▪ MUNICIPAL ▪ REGIONA
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2.2.4 STAKEHOLDER BACKGROUND The in
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2.2.5 COMPARISON WITH EU MEMBER STA
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REGIONAL TV - COMPARISON EU Country
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In cases where commercial media in
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2.3.1 EU ACQUIS The EU Acquis does
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oadcasters have obviously different
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a draft law 14 . In order to qualif
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TV2 Denmark has by far the largest
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Public service broadcaster with max
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Advertising, sponsoring and product
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The radio and television stations o
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The 2009 EC Progress report says th
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2.4.5 DENMARK, GERMANY, AUSTRIA 2.4
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Moreover, most OECD countries still
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egulation has prevented the adoptio
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Committee appreciates that digital
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When video recorders were introduce
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In Germany, the re-distribution of
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2.6 MEDIA CONTENT PROVISION - DISTR
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copyright holders, although existin
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2.6.3 ECONOMIC BACKGROUND 2.6.3.1 P
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Distribution channels The revenues
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2.6.4 STAKEHOLDER BACKGROUND 2.6.4.
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2.6.5 GERMANY, AUSTRIA, DENMARK 2.6
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Denmark In Denmark, owners of cable
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The media study has focused on the
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media in other European countries.
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80 million Dinars (approx. 0.8 mill
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In the year 2009 following the dram
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Germany GDP ca 274 billion EUR71 Ap
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Principles for Collection of Licens
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3 RECOMMENDATIONS 3.1 RECOMMENDATIO
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SWOT Recommendation 1 Strength Edit
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3.1.3 RECOMMENDATIONS FOR PRINT LOC
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It is hardly sustainable to maintai
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SWOT Recommendation 2 Strength The
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3.3 RECOMMENDATIONS FOR REGULATORY
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3.3.3 RECOMMENDATION FOR AN EFFICIE
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Frequencies should be reserved for
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3.5 RECOMMENDATIONS FOR MEDIA CONTE
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3.5.2 RECOMMENDATION ON MUST CARRY
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SWOT Recommendation 3 Strength Stak
Page 101 and 102: 3.6 RECOMMENDATIONS FOR PUBLIC MEDI
Page 103 and 104: 3.6.2 RECOMMENDATION ON DISTRIBUTIO
Page 105 and 106: Recommendation It is recommended to
Page 107 and 108: To improve this it is recommended:
Page 109 and 110: Serbia is also a country of nationa
Page 111 and 112: ecourses should not be used for the
Page 113 and 114: 5.1 ANNEX - ABBREVIATIONS ANEM Asso
Page 115 and 116: 5.2 ANNEX - ACQUIS COMMUNAUTAIRE AT
Page 117 and 118: Moreover, the Media industry is inv
Page 119 and 120: The satellite broadcasting of copyr
Page 121 and 122: an audiovisual media service where
Page 123 and 124: 2.3 The protection of pluralism pri
Page 125 and 126: 3.2.2 Serbia The principle is addre
Page 127 and 128: 125
Page 129 and 130: 4.6 Protection of minors 4.6.1 AVMS
Page 131 and 132: There are, nevertheless, some absol
Page 133 and 134: Advertising brakes are permitted ev
Page 135 and 136: 5.2.2 APPENDIX 2 TO ANNEX 5.2 PUBLI
Page 137 and 138: more effective control of overcompe
Page 139 and 140: There is a substantive body of case
Page 141 and 142: In its Recommendation on media plur
Page 143 and 144: In 2008, The Committee of Ministers
Page 145 and 146: 5.4 ANNEX - MARKET REGULATING POLIC
Page 147 and 148: 5.5 ANNEX - LINKS TO RELEVANT LAWS
Page 149 and 150: 5.5.3 NATIONAL LAWS Austria KommAus
Page 151: Culture and Media Committee (Nation
Page 155 and 156: 5.8 TV VIEWING TIME IN EUROPE (SOUR
Page 157 and 158: 5.10 AUDIOVISUAL RECEIVING TECHNOLO
Page 159 and 160: 5.12 BREAKDOWN OF REVENUES OF PUBLI
Page 161 and 162: 5.14 TV AUDIENCE SHARE - GERMANY (S
Page 163 and 164: 5.16 LICENSE FEES IN AUSTRIA 161
Page 165 and 166: 12) regulate and provide for carryi
Page 167 and 168: 5.17.2 JURISDICTION OF THE CITY OF
Page 169 and 170: 4) Service area: area in the vicini
Page 171 and 172: permitted practice on part of the b
Page 173 and 174: Composition of the Council Article
Page 175 and 176: the duties of Council member for a
Page 177 and 178: station licence), which is issued b
Page 179 and 180: Public Tender Article 49 A broadcas
Page 181 and 182: Notwithstanding the provisions of t
Page 183 and 184: telecommunications law and regulati
Page 185 and 186: Article 73 Of the total annual broa
Page 187 and 188: the day the receiver was purchased.
Page 189 and 190: Article 89 The Managing Board shall
Page 191 and 192: A station set up by a city assembly
Page 193 and 194: VII ADVERTISING AND SPONSORSHIP 1.
Page 195 and 196: Law comes into effect, shall contin
Page 197 and 198: 5.19 ANNEX - LAW ON TELECOMMUNICATI
Page 199 and 200: 28. “interconnection” means a p
Page 201 and 202: The Agency shall have the status of
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egistered associations of businessm
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technical inspection and other cost
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the engineering faculties or other
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company or other entity that is to
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Article 35 Any legal or physical pe
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24 3. any requirements for quality
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2. tariffs shall be set so as to st
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4. mechanism of compensating public
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Article 59 The management of the ra
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tested, measured or reported. The d
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unloading of passengers or goods an
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Cooperation between Agency and Broa
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uilt, manufactured, used and mainta
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of this Law, including the terms an
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offence from paragraph 1 of this Ar
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Article 108 The Agency shall not, f
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5.20 ANNEX - LAW ON NATIONAL COUNCI
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4) Decide about the National Counci
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2) Give opinion on the procedure fo
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Participation in the institutional
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The National Council may launch an
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Article 38 All activities regarding
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Article 48 The special electoral re
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2) Make technical preparations for
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An organisation, association or pol
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The competent state bodies and the
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5.21 ANNEX - LOW ON PUBLIC INFORMAT
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In order to protect the interests o
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market-oriented information, newspa
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Article 14v The organisation keepin
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The public prosecutor may request i
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Appeal against the First-Degree Cou
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The imprint must be published integ
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Article 32 A journalist is not obli
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Article 39 The person, to whom the
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Information regarding private facts
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Protection of the Right to Privacy,
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If the person the information refer
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Charges shall be filed with the dis
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If the reply i.e. correction is com
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a reply has been submitted to the i
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The restitution of the former state
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Article 66 The litigants may file a
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At the request of the person in par
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The responsible editor shall not be
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Exclusion of Liability Article 82 T
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The court shall pass and publicly p
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Along with the fine from Paragraph
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2. the responsible editor demands p
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With the entry into force of this L
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If the advertisement refers to opin
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Within the full hour of the program
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Setting advertising boards in publi
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Men and women may not be presented
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must be stated that the lower price
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Advertising giving up drinking and
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on the election programmes and acti
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as well as chambers of commerce als
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20) advertises lawyers and lawyers
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(Article 53); 35) shows untruly the
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or marks in a manner that creates m
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5.23 ANNEX - DENMARK - BROADCASTING
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egulations issued pursuant to Secti
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(4) Decisions made by DR in matters
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the proportion of programmes of Eur
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(4) The minimum amount, calculation
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to one year after notification of a
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decoding equipment, the purpose of
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following provision: 10 (1) This Ac
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5.24 ANNEX - OVERALL NUMBER OF REGI
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5.25 ANNEX - PUBLICLY FOUNDED MEDIA
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RA000140 RADIO BAP 8779384 JAVNO IN
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TV000090 TV BOR 7147317 JAVNO PREDU
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5.27 ANNEX - PERIODICITY OF MEDIA (
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5.28 ANNEX - GEOGRAPHICAL SPREAD OF
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Newspaper 16 Radio program 2 TV pro
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Radio program 7 Services of news ag
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Total per place 1 Total per municip
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Kikinda Kikinda Newspaper 2 Radio p
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Newspaper 2 Radio program 2 TV prog
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Drugo sredstvo javnog informisanja
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TV program 1 Total per place 2 Tota
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Total per place 2 Total per municip
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Total per municipality 8 Šid Šid
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Media Study - Medija centar Beograd

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