Media Study - Medija centar Beograd

A possible model could look like this:
1. Consider current must carry rules sufficient as long as cable networks are not fully digitized.
2. Reconsider must carry rules to ensure plurality not only by transmitting programs which in themselves
satisfy plurality requirements (e.g. public broadcasters) but also to ensuring plurality and diversity
between channels or platforms.
3. Consider a system whereby a fair (i.e. balanced) level of fees is paid for must carry rules; such a system
could include negotiations followed by mediation mechanisms.
SWOT Recommendation 2
Strength Plurality of content disseminated over cable networks is better safeguarded in
accordance with assumptions underlying the EU Acquis and expressed by the CoE
on the role of cable in Eastern Europe
Weakness The economic freedom of cable operators is affected.
Opportunity Potentially more quality content over cable and the potential to disseminate
more non – linear services over upgraded/digitized cable networks
Threat Strong opposition from cable operators must be expected
3.5.3 RECOMMENDATION ON COPYRIGHT DIRECTLY PERTAINING TO MEDIA OPERATIONS
Background
Regulatory forbearance, as new rules have just been enacted and no experience exists regarding their efficiency
and regarding the efficiency of their implementation. However, it is strongly recommended to encourage the
implementation of institution building programs, possibly in a larger context of an IPA project on IP enforcement
which is currently being prepared by the Ministry of Trade, since the recent upgrades to the copyright law in Serbia
reflecting European standards and the mechanisms to establish the appropriate level of copyright royalties seem
unknown to most stakeholders. All stakeholders in the field of IP should be encouraged to cooperate in copyright
enforcement matters.
Recommendation
It is recommended to implement institution building programs on IP enforcement to increase knowledge on
European standards in copyright royalties and to go ahead in cooperation with relevant European and worldwide
acting institutions (audiovisual works producers’ rights in retransmission in particular).
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