Media Study - Medija centar Beograd

To stimulate the Information Society the supply wrong word of content & services are essential:
Copyright and the Digital Rights Management technologies contribute to media sector growth.
As the public sector is the single biggest producer of information in Europe, the EU’s Public Sector Information
Directive makes it easier for companies to access and add value to this valuable material.
Europe's cultural heritage is another potentially massive source of content that can be made available to the
public as encouraged by the Digital Libraries Initiative and the Lund Principles and Action Plan.
Security: Finally, the Information Society cannot develop its full potential unless users, companies and
governments enjoy reliable networks which requires high levels of protection for personal data from malicious
attacks as described in the Strategy for a Secure European Information Society.
Exploiting the Benefits of the Information Society. The policies deal with 3 areas: Public Services, Society &
Environment, and e-Business. Under Public Services. Government, Health, and Education etc. are listed:
The e Government Action Plan (April 2006), outlines how to use ICTs to provide 'joined up government' and to
improve democracy, while the Electronic Public Procurement legal framework accelerates the use of ICTs in
public procurement.
The e Health Action Plan (April 2004), defines how to use ICTs to deliver improved quality health care across
Europe It will be followed by a Recommendation on e Health interoperability and a2010 Flagship on ICTs for
independent living in an ageing society.
The 2006 e Learning Conference explored how ICTs can improve European education and training in a life-long
perspective.
Society & Environment policies deal with 3 areas: Inclusion, Sustainable Development and e Business. Only
Inclusion is relevant in this connection:
The Ministerial Declaration on inclusion ensures equal access to ICT-powered services regardless of geographical
location, wealth or health . The Commission further encourages more women to pursue an IT career to contribute
to change and boost the ICT sector.
A number of activities and support programmes have been established to increase the Digital Dividend in
Education & Training, Public Administration and of course within European cultural industries.
The MEDIA 2007 programme is particularly interesting in this connection. The programme aims to strengthen the
competitiveness of the European audiovisual industry and includes a series of pilot projects to account for rapid
technological changes.
144