Media Study - Medija centar Beograd

SWOT Recommendation 1:
Strength Brings RTS reporting up to EU standard, ensures stable economy and long term planning
and strengthens public support to media license fees by collecting it jointly for all media
purposes; establishes a system of regional broadcasters cooperating with the national
broadcaster
Weakness Demands major administrative changes within RTS
Opportunity Will ensure that Serbia fulfils EU standards on license fees/state support issues
Threat Delays in RTS reforms and in setting up the Media Fund
Recommendations for RTV
It is recommended that RTV changes its status to become a backbone together with Studio B of a new system of
regional radio and TV broadcasters, as well as to become editorially responsible for the development of minority
programmes and cooperation with neighbouring countries
RTV undergoes reconstruction as regional public service broadcaster with an advisory board of civil society
representatives, and elects a managing board of RTV.
RTV prepares for production and broadcasting of its regional programmes in windows at RTS.
RTV develops a training strategy and sets up training facilities and curricula with the system of regional
broadcasters.
RTV provides a strategy and editorial mechanism for national development of minority programmes, making
use of relevant production capacity at RTV, RTS and the other regional broadcasters and for broadcasting of
the programmes.
RTV develops training of regional broadcasters in production of minority programmes.
In a stakeholder driven process with RTS and the national broadcasters in relevant and interested parts of the
SEE region RTV develops a strategy for increased regional cooperation on programme co-production,
exchanges, festivals, joint training etc.
RTV increases the number of programmes provided for broadcasting at RTS and a long term agreement with
RTS on the niches to be covered.
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