Media Study - Medija centar Beograd

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4.4 Public order interdictions 4.4.1 AVMS DIRECTIVE Audiovisual commercial communications must not: include any discrimination on grounds of race, sex, or nationality; be offensive to religious or political beliefs; encourage behaviour prejudicial to health or to safety; encourage behaviour prejudicial to the protection of the environment. 4.4.2 Serbia The above referenced public order requirements are addressed in Article 7 et. Seq. of the Law on Advertising. Tobacco advertising ban 4.4.3 AVMS-Directive All forms of audiovisual commercial communications and teleshopping for cigarettes and other tobacco products shall be prohibited. 4.4.4 Serbia Article 64 of the Law on Advertising addresses the issue. 4.5 Alcohol advertising rules 4.5.1 AVMS Directive Audiovisual commercial communications for alcoholic beverages must not be aimed at minors and may not encourage immoderate consumption of such beverages. 4.5.2 Serbia Article 68 of the Law on Advertising addresses the issue. 126
4.6 Protection of minors 4.6.1 AVMS Directive Audiovisual commercial communications must; 4.6.2 Serbia not cause moral or physical detriment to minors, not directly exhort minors to buy a product or service by exploiting their inexperience or credulity, directly encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons, or unreasonably show minors in dangerous situations. Articles 79 – 81 of the Law on Advertising address the issue. However, most of the provisions are limited to advertising intended for minors, while the scope of the AVMS-Directive seems broader. 4.7 Sponsorship Rules 4.7.1 AVMS Directive ‘Sponsorship’ is defined as any contribution made by a public or private undertaking not engaged in providing audiovisual media services or in the production of audio-visual works, to the financing of audiovisual media services, with a view to promoting its name, its trade mark, its image, its activities or its products News and current affairs shall not be sponsored Sponsorships shall be permitted as long as it meets the following requirements: o Editorial independence o Explicit encouragement ban 97 o Identification rules 98 o Tobacco related rules 99 97 Product placement nor sponsorship should directly encourage the purchase or rental of goods or services, in particular, make special promotional references to those goods or services 98 Viewers must be clearly informed of the existence of a sponsorship agreement. Sponsored program must be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distinctive sign thereof in a appropriate way for program at the beginning, during and/or the end of the program. 99 Interdiction for sponsorships from undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products. 127
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Media Study Report June 2010 Funded
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1 Background ......................
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1 BACKGROUND This study is intended
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By contrast, non-linear Programmes
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Council Directive 93/83/EEC of 27 S
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The Council of Europe dedicates sig
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2.2 LOCAL ▪ MUNICIPAL ▪ REGIONA
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2.2.4 STAKEHOLDER BACKGROUND The in
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2.2.5 COMPARISON WITH EU MEMBER STA
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REGIONAL TV - COMPARISON EU Country
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In cases where commercial media in
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2.3.1 EU ACQUIS The EU Acquis does
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oadcasters have obviously different
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a draft law 14 . In order to qualif
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TV2 Denmark has by far the largest
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Public service broadcaster with max
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Advertising, sponsoring and product
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The radio and television stations o
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The 2009 EC Progress report says th
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2.4.5 DENMARK, GERMANY, AUSTRIA 2.4
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Moreover, most OECD countries still
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egulation has prevented the adoptio
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Committee appreciates that digital
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When video recorders were introduce
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In Germany, the re-distribution of
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2.6 MEDIA CONTENT PROVISION - DISTR
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copyright holders, although existin
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2.6.3 ECONOMIC BACKGROUND 2.6.3.1 P
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Distribution channels The revenues
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2.6.4 STAKEHOLDER BACKGROUND 2.6.4.
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2.6.5 GERMANY, AUSTRIA, DENMARK 2.6
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Denmark In Denmark, owners of cable
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The media study has focused on the
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media in other European countries.
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80 million Dinars (approx. 0.8 mill
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In the year 2009 following the dram
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Germany GDP ca 274 billion EUR71 Ap
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Principles for Collection of Licens
Page 77 and 78: 3 RECOMMENDATIONS 3.1 RECOMMENDATIO
Page 79: SWOT Recommendation 1 Strength Edit
Page 82 and 83: 3.1.3 RECOMMENDATIONS FOR PRINT LOC
Page 84 and 85: It is hardly sustainable to maintai
Page 86 and 87: SWOT Recommendation 2 Strength The
Page 88 and 89: 3.3 RECOMMENDATIONS FOR REGULATORY
Page 91 and 92: 3.3.3 RECOMMENDATION FOR AN EFFICIE
Page 93 and 94: Frequencies should be reserved for
Page 95 and 96: 3.5 RECOMMENDATIONS FOR MEDIA CONTE
Page 97 and 98: 3.5.2 RECOMMENDATION ON MUST CARRY
Page 99 and 100: SWOT Recommendation 3 Strength Stak
Page 101 and 102: 3.6 RECOMMENDATIONS FOR PUBLIC MEDI
Page 103 and 104: 3.6.2 RECOMMENDATION ON DISTRIBUTIO
Page 105 and 106: Recommendation It is recommended to
Page 107 and 108: To improve this it is recommended:
Page 109 and 110: Serbia is also a country of nationa
Page 111 and 112: ecourses should not be used for the
Page 113 and 114: 5.1 ANNEX - ABBREVIATIONS ANEM Asso
Page 115 and 116: 5.2 ANNEX - ACQUIS COMMUNAUTAIRE AT
Page 117 and 118: Moreover, the Media industry is inv
Page 119 and 120: The satellite broadcasting of copyr
Page 121 and 122: an audiovisual media service where
Page 123 and 124: 2.3 The protection of pluralism pri
Page 125 and 126: 3.2.2 Serbia The principle is addre
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Page 131 and 132: There are, nevertheless, some absol
Page 133 and 134: Advertising brakes are permitted ev
Page 135 and 136: 5.2.2 APPENDIX 2 TO ANNEX 5.2 PUBLI
Page 137 and 138: more effective control of overcompe
Page 139 and 140: There is a substantive body of case
Page 141 and 142: In its Recommendation on media plur
Page 143 and 144: In 2008, The Committee of Ministers
Page 145 and 146: 5.4 ANNEX - MARKET REGULATING POLIC
Page 147 and 148: 5.5 ANNEX - LINKS TO RELEVANT LAWS
Page 149 and 150: 5.5.3 NATIONAL LAWS Austria KommAus
Page 151 and 152: Culture and Media Committee (Nation
Page 153 and 154: FONET News Agency TANJUG Press Agen
Page 155 and 156: 5.8 TV VIEWING TIME IN EUROPE (SOUR
Page 157 and 158: 5.10 AUDIOVISUAL RECEIVING TECHNOLO
Page 159 and 160: 5.12 BREAKDOWN OF REVENUES OF PUBLI
Page 161 and 162: 5.14 TV AUDIENCE SHARE - GERMANY (S
Page 163 and 164: 5.16 LICENSE FEES IN AUSTRIA 161
Page 165 and 166: 12) regulate and provide for carryi
Page 167 and 168: 5.17.2 JURISDICTION OF THE CITY OF
Page 169 and 170: 4) Service area: area in the vicini
Page 171 and 172: permitted practice on part of the b
Page 173 and 174: Composition of the Council Article
Page 175 and 176: the duties of Council member for a
Page 177 and 178: station licence), which is issued b
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Public Tender Article 49 A broadcas
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Notwithstanding the provisions of t
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telecommunications law and regulati
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Article 73 Of the total annual broa
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the day the receiver was purchased.
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Article 89 The Managing Board shall
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A station set up by a city assembly
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VII ADVERTISING AND SPONSORSHIP 1.
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Law comes into effect, shall contin
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5.19 ANNEX - LAW ON TELECOMMUNICATI
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28. “interconnection” means a p
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The Agency shall have the status of
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egistered associations of businessm
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technical inspection and other cost
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the engineering faculties or other
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company or other entity that is to
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Article 35 Any legal or physical pe
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24 3. any requirements for quality
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2. tariffs shall be set so as to st
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4. mechanism of compensating public
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Article 59 The management of the ra
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tested, measured or reported. The d
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unloading of passengers or goods an
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Cooperation between Agency and Broa
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uilt, manufactured, used and mainta
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of this Law, including the terms an
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offence from paragraph 1 of this Ar
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Article 108 The Agency shall not, f
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5.20 ANNEX - LAW ON NATIONAL COUNCI
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4) Decide about the National Counci
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2) Give opinion on the procedure fo
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Participation in the institutional
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The National Council may launch an
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Article 38 All activities regarding
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Article 48 The special electoral re
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2) Make technical preparations for
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An organisation, association or pol
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The competent state bodies and the
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5.21 ANNEX - LOW ON PUBLIC INFORMAT
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In order to protect the interests o
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market-oriented information, newspa
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Article 14v The organisation keepin
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The public prosecutor may request i
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Appeal against the First-Degree Cou
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The imprint must be published integ
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Article 32 A journalist is not obli
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Article 39 The person, to whom the
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Information regarding private facts
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Protection of the Right to Privacy,
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If the person the information refer
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Charges shall be filed with the dis
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If the reply i.e. correction is com
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a reply has been submitted to the i
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The restitution of the former state
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Article 66 The litigants may file a
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At the request of the person in par
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The responsible editor shall not be
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Exclusion of Liability Article 82 T
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The court shall pass and publicly p
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Along with the fine from Paragraph
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2. the responsible editor demands p
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With the entry into force of this L
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If the advertisement refers to opin
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Within the full hour of the program
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Setting advertising boards in publi
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Men and women may not be presented
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must be stated that the lower price
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Advertising giving up drinking and
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on the election programmes and acti
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as well as chambers of commerce als
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20) advertises lawyers and lawyers
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(Article 53); 35) shows untruly the
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or marks in a manner that creates m
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5.23 ANNEX - DENMARK - BROADCASTING
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egulations issued pursuant to Secti
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(4) Decisions made by DR in matters
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the proportion of programmes of Eur
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(4) The minimum amount, calculation
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to one year after notification of a
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decoding equipment, the purpose of
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following provision: 10 (1) This Ac
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5.24 ANNEX - OVERALL NUMBER OF REGI
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5.25 ANNEX - PUBLICLY FOUNDED MEDIA
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RA000140 RADIO BAP 8779384 JAVNO IN
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TV000090 TV BOR 7147317 JAVNO PREDU
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5.27 ANNEX - PERIODICITY OF MEDIA (
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5.28 ANNEX - GEOGRAPHICAL SPREAD OF
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Newspaper 16 Radio program 2 TV pro
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Radio program 7 Services of news ag
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Total per place 1 Total per municip
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Kikinda Kikinda Newspaper 2 Radio p
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Newspaper 2 Radio program 2 TV prog
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Drugo sredstvo javnog informisanja
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TV program 1 Total per place 2 Tota
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Total per place 2 Total per municip
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Total per municipality 8 Šid Šid
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Media Study - Medija centar Beograd

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