Media Study - Medija centar Beograd

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Public Service Broadcast Financing License fees – advertisements Denmark Denmark’s Radio solely license fees, TV 2 Denmark solely commercial revenue Germany ARD and ZDF have mixed license fees and advertisement financing Austria ORF has mixed license fees and advertisement financing General characteristics and trends for the transitional media market License fees applicable to radio and TV sets or all media All owners of radio and TV sets, computers and Mobile phones that can receive programmes Radio and TV sets, for each receiving equipment incl. mobile phone or PC 18 All broadcasting reception equipment in use or operational at a given location Collection Denmark’s Radio collects for itself and distributes to the TV2 regional TV stations, and to a fund for film and public service programme production By company owned by the public broadcasters but with public authority By a company – GIS – owned by the ORF, acting as an agency of the Ministry of Finance 19 As indicated in the economic background, the Serbian advertising market is characterized by a high share of TV advertising, typical for post-communist countries with less developed media markets and the subsequent arrival of Internet media. The share of TV advertising in total advertising expenditure in post-communist countries ranges from 50 to 80%, whereas it represented 47 % in the EU27 countries 20 in 2008 and in the USA 37%. Serbian media experienced a significant drop of 22% in advertising revenue in 2009 which exceeded the average global drop of advertising revenue of 7.2%. TV advertisements in Serbia dropped 16% compared to a 0.2% fall in TV advertisement globally. Serbian advertisement constitutes 0.5% of GDP; half of a “desired” value close to 1% of GDP such as is the current status of media markets in Germany, Denmark and Austria. For this reason the advertising market in Serbia is expected to grow despite the recent fall in 2009, exceeding the world average. Post-communist countries, unlike the ‘old’ EU Member States, are characterized by the dominance of television advertising following the introduction of the “dual broadcasting system” (public and private broadcasting) but television advertising is losing its share of the advertising market, due to high quality broadband internet access and a general increase in the number of internet users. This makes online media thrive and their share of the online advertising grow accordingly. The estimated economic capacity of the television market in Serbia based on the costs of countrywide operating TV stations on comparable markets (see tables below): 18 A “basis fee” is charged for radio/and or PC, resp. mobile phone, “TV fee” for a TV set (more in the chapter on Public Support of <strong>Media</strong>) 19 Responsible for licence administration in Austria is GIS - Gebühren Info Service GmbH, a 100% subsidiary of the Austrian Broadcasting Company (ORF), as well as an agency of the Ministry of Finance, see Annex 5.16 20 excluding Malta 28
Public service broadcaster with maximum 2 national full format TV channels and a revenue a bit over the anticipated RTS minimum budget of approx. 100 million euro budget. With a fully efficient collection of license fees it would also be possible for RTS to add niche channels as part of their public service obligations. Maximum 2 private national private channels including other potential derivatives such as thematic channels after the digitization of TV broadcasting (based on the revenues from the remaining market for TV advertising of 60 million euro in 2009 or 75 – 80 million Euros in 2008). The following examples of revenues in the CME 21 owned commercial TV channels in CEE countries provide a useful benchmark for comparison: CME revenues on CEE markets Year 2009 (2008) Net Revenues Market Share in 2009 mil. EUR mil. EUR Croatia Nova TV, 22.3% 35.3 39.4 Czech Republic TV Nova+Nova Cinema, together 44.0% 198.5 270.1 Romania ProTV+Acasa+Pro Cinema+Sport.Ro.+MTV Romania, together 27.8% 127.0 197.6 Slovak Republic TV Markíza, 32.2% 77.3 95.5 Slovenia POP TV+Kanal A+TV Pika, together 38.3% 48.0 58.1 Source: CME 21 CME – Central-European <strong>Media</strong> Enterprises, Ronald Lauder’s “emporium”, one of the most significant players on the CEE TV market. 29
Page 1 and 2: Media Study Report June 2010 Funded
Page 3 and 4: 1 Background ......................
Page 5 and 6: 1 BACKGROUND This study is intended
Page 7 and 8: By contrast, non-linear Programmes
Page 9 and 10: Council Directive 93/83/EEC of 27 S
Page 11 and 12: The Council of Europe dedicates sig
Page 13 and 14: 2.2 LOCAL ▪ MUNICIPAL ▪ REGIONA
Page 15 and 16: 2.2.4 STAKEHOLDER BACKGROUND The in
Page 17 and 18: 2.2.5 COMPARISON WITH EU MEMBER STA
Page 19 and 20: REGIONAL TV - COMPARISON EU Country
Page 21 and 22: In cases where commercial media in
Page 23 and 24: 2.3.1 EU ACQUIS The EU Acquis does
Page 25 and 26: oadcasters have obviously different
Page 27 and 28: a draft law 14 . In order to qualif
Page 29: TV2 Denmark has by far the largest
Page 33 and 34: Advertising, sponsoring and product
Page 35 and 36: The radio and television stations o
Page 37 and 38: The 2009 EC Progress report says th
Page 39 and 40: 2.4.5 DENMARK, GERMANY, AUSTRIA 2.4
Page 41 and 42: Moreover, most OECD countries still
Page 43 and 44: egulation has prevented the adoptio
Page 45 and 46: Committee appreciates that digital
Page 47 and 48: When video recorders were introduce
Page 49 and 50: In Germany, the re-distribution of
Page 51 and 52: 2.6 MEDIA CONTENT PROVISION - DISTR
Page 53 and 54: copyright holders, although existin
Page 55 and 56: 2.6.3 ECONOMIC BACKGROUND 2.6.3.1 P
Page 57 and 58: Distribution channels The revenues
Page 59 and 60: 2.6.4 STAKEHOLDER BACKGROUND 2.6.4.
Page 61 and 62: 2.6.5 GERMANY, AUSTRIA, DENMARK 2.6
Page 63 and 64: Denmark In Denmark, owners of cable
Page 65 and 66: The media study has focused on the
Page 67 and 68: media in other European countries.
Page 69 and 70: 80 million Dinars (approx. 0.8 mill
Page 71 and 72: In the year 2009 following the dram
Page 73 and 74: Germany GDP ca 274 billion EUR71 Ap
Page 75 and 76: Principles for Collection of Licens
Page 77 and 78: 3 RECOMMENDATIONS 3.1 RECOMMENDATIO
Page 79: SWOT Recommendation 1 Strength Edit
Page 82 and 83:
3.1.3 RECOMMENDATIONS FOR PRINT LOC
Page 84 and 85:
It is hardly sustainable to maintai
Page 86 and 87:
SWOT Recommendation 2 Strength The
Page 88 and 89:
3.3 RECOMMENDATIONS FOR REGULATORY
Page 91 and 92:
3.3.3 RECOMMENDATION FOR AN EFFICIE
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Frequencies should be reserved for
Page 95 and 96:
3.5 RECOMMENDATIONS FOR MEDIA CONTE
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3.5.2 RECOMMENDATION ON MUST CARRY
Page 99 and 100:
SWOT Recommendation 3 Strength Stak
Page 101 and 102:
3.6 RECOMMENDATIONS FOR PUBLIC MEDI
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3.6.2 RECOMMENDATION ON DISTRIBUTIO
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Recommendation It is recommended to
Page 107 and 108:
To improve this it is recommended:
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Serbia is also a country of nationa
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ecourses should not be used for the
Page 113 and 114:
5.1 ANNEX - ABBREVIATIONS ANEM Asso
Page 115 and 116:
5.2 ANNEX - ACQUIS COMMUNAUTAIRE AT
Page 117 and 118:
Moreover, the Media industry is inv
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The satellite broadcasting of copyr
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an audiovisual media service where
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2.3 The protection of pluralism pri
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3.2.2 Serbia The principle is addre
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125
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4.6 Protection of minors 4.6.1 AVMS
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There are, nevertheless, some absol
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Advertising brakes are permitted ev
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5.2.2 APPENDIX 2 TO ANNEX 5.2 PUBLI
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more effective control of overcompe
Page 139 and 140:
There is a substantive body of case
Page 141 and 142:
In its Recommendation on media plur
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In 2008, The Committee of Ministers
Page 145 and 146:
5.4 ANNEX - MARKET REGULATING POLIC
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5.5 ANNEX - LINKS TO RELEVANT LAWS
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5.5.3 NATIONAL LAWS Austria KommAus
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Culture and Media Committee (Nation
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FONET News Agency TANJUG Press Agen
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5.8 TV VIEWING TIME IN EUROPE (SOUR
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5.10 AUDIOVISUAL RECEIVING TECHNOLO
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5.12 BREAKDOWN OF REVENUES OF PUBLI
Page 161 and 162:
5.14 TV AUDIENCE SHARE - GERMANY (S
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5.16 LICENSE FEES IN AUSTRIA 161
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12) regulate and provide for carryi
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5.17.2 JURISDICTION OF THE CITY OF
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4) Service area: area in the vicini
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permitted practice on part of the b
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Composition of the Council Article
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the duties of Council member for a
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station licence), which is issued b
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Public Tender Article 49 A broadcas
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Notwithstanding the provisions of t
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telecommunications law and regulati
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Article 73 Of the total annual broa
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the day the receiver was purchased.
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Article 89 The Managing Board shall
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A station set up by a city assembly
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VII ADVERTISING AND SPONSORSHIP 1.
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Law comes into effect, shall contin
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5.19 ANNEX - LAW ON TELECOMMUNICATI
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28. “interconnection” means a p
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The Agency shall have the status of
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egistered associations of businessm
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technical inspection and other cost
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the engineering faculties or other
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company or other entity that is to
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Article 35 Any legal or physical pe
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24 3. any requirements for quality
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2. tariffs shall be set so as to st
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4. mechanism of compensating public
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Article 59 The management of the ra
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tested, measured or reported. The d
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unloading of passengers or goods an
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Cooperation between Agency and Broa
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uilt, manufactured, used and mainta
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of this Law, including the terms an
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offence from paragraph 1 of this Ar
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Article 108 The Agency shall not, f
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5.20 ANNEX - LAW ON NATIONAL COUNCI
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4) Decide about the National Counci
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2) Give opinion on the procedure fo
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Participation in the institutional
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The National Council may launch an
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Article 38 All activities regarding
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Article 48 The special electoral re
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2) Make technical preparations for
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An organisation, association or pol
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The competent state bodies and the
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5.21 ANNEX - LOW ON PUBLIC INFORMAT
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In order to protect the interests o
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market-oriented information, newspa
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Article 14v The organisation keepin
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The public prosecutor may request i
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Appeal against the First-Degree Cou
Page 267 and 268:
The imprint must be published integ
Page 269 and 270:
Article 32 A journalist is not obli
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Article 39 The person, to whom the
Page 273 and 274:
Information regarding private facts
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Protection of the Right to Privacy,
Page 277 and 278:
If the person the information refer
Page 279 and 280:
Charges shall be filed with the dis
Page 281 and 282:
If the reply i.e. correction is com
Page 283 and 284:
a reply has been submitted to the i
Page 285 and 286:
The restitution of the former state
Page 287 and 288:
Article 66 The litigants may file a
Page 289 and 290:
At the request of the person in par
Page 291 and 292:
The responsible editor shall not be
Page 293 and 294:
Exclusion of Liability Article 82 T
Page 295 and 296:
The court shall pass and publicly p
Page 297 and 298:
Along with the fine from Paragraph
Page 299 and 300:
2. the responsible editor demands p
Page 301 and 302:
With the entry into force of this L
Page 303 and 304:
If the advertisement refers to opin
Page 305 and 306:
Within the full hour of the program
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Setting advertising boards in publi
Page 309 and 310:
Men and women may not be presented
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must be stated that the lower price
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Advertising giving up drinking and
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on the election programmes and acti
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as well as chambers of commerce als
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20) advertises lawyers and lawyers
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(Article 53); 35) shows untruly the
Page 323 and 324:
or marks in a manner that creates m
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5.23 ANNEX - DENMARK - BROADCASTING
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egulations issued pursuant to Secti
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(4) Decisions made by DR in matters
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the proportion of programmes of Eur
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(4) The minimum amount, calculation
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to one year after notification of a
Page 337 and 338:
decoding equipment, the purpose of
Page 339 and 340:
following provision: 10 (1) This Ac
Page 341 and 342:
5.24 ANNEX - OVERALL NUMBER OF REGI
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5.25 ANNEX - PUBLICLY FOUNDED MEDIA
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RA000140 RADIO BAP 8779384 JAVNO IN
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TV000090 TV BOR 7147317 JAVNO PREDU
Page 349 and 350:
5.27 ANNEX - PERIODICITY OF MEDIA (
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5.28 ANNEX - GEOGRAPHICAL SPREAD OF
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Newspaper 16 Radio program 2 TV pro
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Radio program 7 Services of news ag
Page 357 and 358:
Total per place 1 Total per municip
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Kikinda Kikinda Newspaper 2 Radio p
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Newspaper 2 Radio program 2 TV prog
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Drugo sredstvo javnog informisanja
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TV program 1 Total per place 2 Tota
Page 367 and 368:
Total per place 2 Total per municip
Page 369:
Total per municipality 8 Šid Šid
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Media Study - Medija centar Beograd

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