Media Study - Medija centar Beograd

3.2.2 Serbia
The principle is addressed by Article 41 of the Law on Public Information which addresses media outlets. However:
access restrictions which would serve to ensure that minors are not seriously impaired by harmful content
do not seem to be addressed;
linear and non-linear media services are not explicitly or only partly (internet services of other media)
defined in Article 11 of said law as media outlets. They might however, fall under the category of ‘other
public information media’ addressed in that provision.
3.2 Protection against incitement to hatred
3.2.1 AVMS – Directive
Member States shall ensure by appropriate means that audiovisual media services and audiovisual commercial
communications provided by providers under their jurisdiction do not contain any incitement to hatred based on
sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation.
3.2.2 Serbia
Article 38 of the Law on Public Information addresses the issue for all media outlets.
4. Audiovisual Commercial Communications 96
Rules for commercial communications, sponsorships and product placement apply to non-linear content. They also
apply linear content, but only insofar as more specific rules on television advertising do not derogate.
96 ‘Audiovisual commercial communication’ means moving images with or without sound which accompany
audiovisual media services and are designed to promote, directly or indirectly, the goods, services or image of a
natural or legal entity pursuing an economic activity
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