Media Study - Medija centar Beograd

2.7.5 COMPARISON WITH EU MEMBER STATES
The financial instruments used in Serbia currently are also used in several EU Member States. The following is an
account of the main financial support to public service broadcasting in the three EU Member States used for
comparison.
Overview of EU Member States financing of public service broadcasters and other media
(Sources: official statistical data of respective EU Member States, annual reports of respective public service media,
reports of collecting bodies in respective countries):
Denmark
Austria
400 million EUR for DR from license fees 67
56 million EUR for regional TV and radio stations
Ca 200 million for support for print media
GDP ca 222 billion EUR 68
Approx. 0.21% GDP to public broadcasting
0.29% GDP to public media incl. print
License fee of approx 300 EUR/household/year
Ca 750 million EUR from license fees collected
o 504 million EUR for ORF on receiving license fees 69
o Regional TV and radio stations included in the ORF budget
support for print media – total not available70
67 Source: www.dr.dk , retrieved April 2 nd , 2010
The Danish TV & Radio license fee (Media License) is set by Parliament for a four-year period. The main part (70% in 2008) goes to DR, since TV 2
is primarily financed by advertising. LICENCE FEES PER HOUSEHOLD in DKK* for 2008:
Media License (TV, Radio & New Media) 2,220, single Radio 320 DKK
To receive DR TV, DR Radio, TV 2 regions and local TV/radio a household must pay DKK 6.08 per day (media license fee 2009). VAT is DKK 1.22 of
this amount. DR's share of the license fee is DKK 4.26 per day, excl. VAT.
The total number of household licenses is 2,361,454 (Jan. 1, 2009). This means that 92.3 % of all Danish households pay license fees. In addition,
firms and institutions pay approx. 109,000 commercial licenses for TV and radio. The commercial license is DKK 780 per year (2009).
(*100 DKK = 13.4 Euro, May 2009)
68 International Monetary Fund, www.imf.org, retrieved April 22 nd , 2010
69 Source: ORF Annual Report 2008 (http://kundendienst.orf.at/service/publikationen/gb_2008.html), retrieved on April 22 nd 2010
70 Subsidies are available to newspapers and magazines meeting certain criteria. For a daily newspaper to receive government funds, it must
have a minimum circulation of 10.000 and regional distribution. Weekly newspapers are required to have a minimum circulation of 5.000.
Magazines are eligible for funds if they publish between four and forty issues a year. To be considered for funding, a newspaper or magazine
must file a formal application with the government. Specific allocations are decided on a case-by-case basis, and various formulas are used to
spread the funds among a large number of publications. No single newspaper can receive more than 5 percent of the total budget earmarked
70