Media Study - Medija centar Beograd

Recommendation
It is recommended to transform the press agency TANJUG into a non-for-profit public institution:
An independent board of professionals and experts should be established
Through a public procedure the board should select and appoint the executive management
Clear distinctions should be made between services delivered as public service obligations of a clearly noncommercial
nature and services provided on a market basis
State funding should only be given to clearly defined activities of a non-commercial nature.
SWOT ON PRESS AGENCY COLLECTIVE OWNERSHIP MODEL IN SERBIA AS IN THE 3 MEMBER STATES
Strength This represents a solution as seen in the 3 selected EU Member States,
safeguarding very high level of independence from the state and economy
Weakness The state co-funding (state aid) would be in this model questionable
Opportunity To be in line with best journalistic traditions, truly independent, establishing fair
market conditions in certain respect
Threat This solution is very much based on traditions, maturity of the legal system,
stability of business conditions and sustainable development, thus not suitable
for Serbia nowadays
This SWOT analysis shows that the practice of Denmark, Germany and Austria – with their respective national press
agencies with collective ownership – shows that it would not give a feasible and realistic model for Serbia.
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