Media Study - Medija centar Beograd

The overviews are taken from the European Audiovisual Observatory in Strasbourg:
Revenues of public service companies (3 groups – major, mid-size, minor)
Breakdown of revenues of public service companies (public funds vs. commercial)
TV license fees (overview).
2.7.5.1 ECONOMIC MODELS FOR SUPPORT TO PUBLIC SERVICE MEDIA
The EU Member States have developed similar models of media programme support as “public obligation”
fulfillment. The respective models are described in more detail in the previous chapters of this study but some are
relevant concerning financing schemes:
All countries selected for comparison operate TV public broadcasting on 2 main national channels
All of them except Denmark’s Radio allows for a certain extent of commercial broadcasting (advertisements)
Danish TV2 is financed exclusively by commercial activities
In Austria both channels – ORF 1 and ORF 2 – have a mixed, double financing
In Germany the ARD as well as ZDF use public and commercial funding in parallel
Proportions (see Table Breakdown of revenues in Public Service Broadcasting, Annex 5.12):
o Denmark obtains ca 40% of commercial revenues to its public service broadcasting
o Austria almost 45% of commercial revenues
o Germany up to 20%.
72