Media Study - Medija centar Beograd

To improve this it is recommended:
Recommendation
To It is recommended to streamline public funding to the media sector strengthening transparent decisions
and arm’s length decisions: Small and continuous projects – “automatic” support (based on minimum of
selective criteria,
Large projects – selection by independent programme committees (selection and prioritization according to
announced policy goals),
Corrective aid, financial reliefs or eased conditions for media organizations that may otherwise not be able to
make it on market terms – rule based criteria following detailed guidelines.
SWOT RECOMMENDATION 4
Strength Systematic approach, widely limiting personal or group interests, respecting
European best practices.
Weakness Respective procedures take longer and decisions might be a subject of long
discussions.
Opportunity To establish a basis for an overall granting scheme to support media in Serbia in a
transparent and democratic way. A decision of state administration to give away
a portion of power and money in benefit of an up-to-date and EU conform
solution (grant schemes selection by independent professional bodies, automatic
support, etc) could convince the citizens and permanently complaining
competitors on media field of straight forward ambitions of the government.
Threat Reluctance of leaders in ministries to relinquish decision making power to
delegated bodies and to accept the overall principles of arm length and
minimizing of state interventions where applicable.
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