Media Study - Medija centar Beograd

Recommendations
It is recommended that the local civil sector broadcasters will be given access to broadcast on a joint frequency for
each broadcast region
Key civil society organisations invite the existing civil sector broadcasters in a broadcast region to a meeting for
the founding of a regional association.
The interested civil sector broadcasters elect a coordination committee with all broadcasters from the region
represented.
The coordination committee develops programme policy, tentative programme schedule, agreement on
contribution in terms of timeslots, description of organisation and economic collaboration agreement.
The coordination committee submits an application to the RBA for a regional digital frequency for broadcasting
of television and for a regional analogue frequency for broadcasting of radio programmes.
Civil sector radio and television stations broadcasting regionally are supported from license fees on top of the
existing license fees collected for RTS through applications from civil sector broadcasters and their regional
associations,
On top of the association of local civil sector broadcasters existing local commercial television broadcasters
should be given access to the digital regional frequency until their frequency license expires.
Local radios that do not want to be part of the regional structure can continue analogue broadcasting until
expiry of their frequency license.
Local radio and television programmes can be distributed via the internet or local cable networks upon
registration.
SWOT Recommendation 2
Strength Local media coverage, sustained economy, regional cooperation, higher quality
Weakness Not all content will be of interest at regional level
Opportunity Switch to digital terrestrial broadcasting offers a particular window of opportunity
Threat Lack of collaboration. Resistance from commercial broadcasters
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