Media Study - Medija centar Beograd

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SWOT Recommendation 2 Strength The regional system can be launched quickly and convincingly, minority programming will be strengthened, more programme inputs for RTS, strengthened media collaboration in the SEE-region, and more efficient use of license fee income Weakness It can be difficult to accept that a multichannel broadcaster changes profile Opportunity The present situation is unsustainable and there is a need to look for new solutions to RTV Threat There is a risk that a change in status could become politically controversial Recommendations for national commercial broadcasters It is recommended that serious efforts are made to ensure high quality programming for broadcasters outside the national public service system. On top of RTS level of license fees funding is set aside for annual applications from national commercial broadcasters to produce public service programmes as e.g. investigative, documentary, fiction, and other genuine public service programmes. On top of the license fees collected for RTS funding is set aside for a minority media fund governed by professionals and supporting quality minority programmes. Renewal of existing commercial broadcasting licenses must follow the beauty contest principle in which the offered content is more important than the potential income for the state in terms of frequency license fees. Very clearly defined measurable criteria for evaluations should be given to the participants in the tender with regard to programme genres, staff and budgetary allocations to the genres, as well as procurement from independent producers. Proven experience from e.g. news, investigative journalism, cultural programmes, national fiction etc. should also be a weighed factor. Minimum standards may be defined. A maximum two commercial national broadcasting frequencies with possible additional niche channels should be tendered. 84
SWOT Recommendation 3: Strength Sustainable commercial broadcasters, broadcasting programmes of higher quality and of public interest Weakness The structure may be controversial Opportunity Digital switch, sustained RTS and strengthened RBA offers new possibilities Threat Resistance from some commercial interests 85
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Media Study Report June 2010 Funded
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1 Background ......................
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1 BACKGROUND This study is intended
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By contrast, non-linear Programmes
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Council Directive 93/83/EEC of 27 S
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The Council of Europe dedicates sig
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2.2 LOCAL ▪ MUNICIPAL ▪ REGIONA
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2.2.4 STAKEHOLDER BACKGROUND The in
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2.2.5 COMPARISON WITH EU MEMBER STA
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REGIONAL TV - COMPARISON EU Country
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In cases where commercial media in
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2.3.1 EU ACQUIS The EU Acquis does
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oadcasters have obviously different
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a draft law 14 . In order to qualif
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TV2 Denmark has by far the largest
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Public service broadcaster with max
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Advertising, sponsoring and product
Page 35 and 36: The radio and television stations o
Page 37 and 38: The 2009 EC Progress report says th
Page 39 and 40: 2.4.5 DENMARK, GERMANY, AUSTRIA 2.4
Page 41 and 42: Moreover, most OECD countries still
Page 43 and 44: egulation has prevented the adoptio
Page 45 and 46: Committee appreciates that digital
Page 47 and 48: When video recorders were introduce
Page 49 and 50: In Germany, the re-distribution of
Page 51 and 52: 2.6 MEDIA CONTENT PROVISION - DISTR
Page 53 and 54: copyright holders, although existin
Page 55 and 56: 2.6.3 ECONOMIC BACKGROUND 2.6.3.1 P
Page 57 and 58: Distribution channels The revenues
Page 59 and 60: 2.6.4 STAKEHOLDER BACKGROUND 2.6.4.
Page 61 and 62: 2.6.5 GERMANY, AUSTRIA, DENMARK 2.6
Page 63 and 64: Denmark In Denmark, owners of cable
Page 65 and 66: The media study has focused on the
Page 67 and 68: media in other European countries.
Page 69 and 70: 80 million Dinars (approx. 0.8 mill
Page 71 and 72: In the year 2009 following the dram
Page 73 and 74: Germany GDP ca 274 billion EUR71 Ap
Page 75 and 76: Principles for Collection of Licens
Page 77 and 78: 3 RECOMMENDATIONS 3.1 RECOMMENDATIO
Page 79: SWOT Recommendation 1 Strength Edit
Page 82 and 83: 3.1.3 RECOMMENDATIONS FOR PRINT LOC
Page 84 and 85: It is hardly sustainable to maintai
Page 88 and 89: 3.3 RECOMMENDATIONS FOR REGULATORY
Page 91 and 92: 3.3.3 RECOMMENDATION FOR AN EFFICIE
Page 93 and 94: Frequencies should be reserved for
Page 95 and 96: 3.5 RECOMMENDATIONS FOR MEDIA CONTE
Page 97 and 98: 3.5.2 RECOMMENDATION ON MUST CARRY
Page 99 and 100: SWOT Recommendation 3 Strength Stak
Page 101 and 102: 3.6 RECOMMENDATIONS FOR PUBLIC MEDI
Page 103 and 104: 3.6.2 RECOMMENDATION ON DISTRIBUTIO
Page 105 and 106: Recommendation It is recommended to
Page 107 and 108: To improve this it is recommended:
Page 109 and 110: Serbia is also a country of nationa
Page 111 and 112: ecourses should not be used for the
Page 113 and 114: 5.1 ANNEX - ABBREVIATIONS ANEM Asso
Page 115 and 116: 5.2 ANNEX - ACQUIS COMMUNAUTAIRE AT
Page 117 and 118: Moreover, the Media industry is inv
Page 119 and 120: The satellite broadcasting of copyr
Page 121 and 122: an audiovisual media service where
Page 123 and 124: 2.3 The protection of pluralism pri
Page 125 and 126: 3.2.2 Serbia The principle is addre
Page 127 and 128: 125
Page 129 and 130: 4.6 Protection of minors 4.6.1 AVMS
Page 131 and 132: There are, nevertheless, some absol
Page 133 and 134: Advertising brakes are permitted ev
Page 135 and 136: 5.2.2 APPENDIX 2 TO ANNEX 5.2 PUBLI
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more effective control of overcompe
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There is a substantive body of case
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In its Recommendation on media plur
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In 2008, The Committee of Ministers
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5.4 ANNEX - MARKET REGULATING POLIC
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5.5 ANNEX - LINKS TO RELEVANT LAWS
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5.5.3 NATIONAL LAWS Austria KommAus
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Culture and Media Committee (Nation
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FONET News Agency TANJUG Press Agen
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5.8 TV VIEWING TIME IN EUROPE (SOUR
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5.10 AUDIOVISUAL RECEIVING TECHNOLO
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5.12 BREAKDOWN OF REVENUES OF PUBLI
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5.14 TV AUDIENCE SHARE - GERMANY (S
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5.16 LICENSE FEES IN AUSTRIA 161
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12) regulate and provide for carryi
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5.17.2 JURISDICTION OF THE CITY OF
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4) Service area: area in the vicini
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permitted practice on part of the b
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Composition of the Council Article
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the duties of Council member for a
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station licence), which is issued b
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Public Tender Article 49 A broadcas
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Notwithstanding the provisions of t
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telecommunications law and regulati
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Article 73 Of the total annual broa
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the day the receiver was purchased.
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Article 89 The Managing Board shall
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A station set up by a city assembly
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VII ADVERTISING AND SPONSORSHIP 1.
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Law comes into effect, shall contin
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5.19 ANNEX - LAW ON TELECOMMUNICATI
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28. “interconnection” means a p
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The Agency shall have the status of
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egistered associations of businessm
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technical inspection and other cost
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the engineering faculties or other
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company or other entity that is to
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Article 35 Any legal or physical pe
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24 3. any requirements for quality
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2. tariffs shall be set so as to st
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4. mechanism of compensating public
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Article 59 The management of the ra
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tested, measured or reported. The d
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unloading of passengers or goods an
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Cooperation between Agency and Broa
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uilt, manufactured, used and mainta
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of this Law, including the terms an
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offence from paragraph 1 of this Ar
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Article 108 The Agency shall not, f
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5.20 ANNEX - LAW ON NATIONAL COUNCI
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4) Decide about the National Counci
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2) Give opinion on the procedure fo
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Participation in the institutional
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The National Council may launch an
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Article 38 All activities regarding
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Article 48 The special electoral re
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2) Make technical preparations for
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An organisation, association or pol
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The competent state bodies and the
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5.21 ANNEX - LOW ON PUBLIC INFORMAT
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In order to protect the interests o
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market-oriented information, newspa
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Article 14v The organisation keepin
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The public prosecutor may request i
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Appeal against the First-Degree Cou
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The imprint must be published integ
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Article 32 A journalist is not obli
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Article 39 The person, to whom the
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Information regarding private facts
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Protection of the Right to Privacy,
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If the person the information refer
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Charges shall be filed with the dis
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If the reply i.e. correction is com
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a reply has been submitted to the i
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The restitution of the former state
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Article 66 The litigants may file a
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At the request of the person in par
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The responsible editor shall not be
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Exclusion of Liability Article 82 T
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The court shall pass and publicly p
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Along with the fine from Paragraph
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2. the responsible editor demands p
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With the entry into force of this L
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If the advertisement refers to opin
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Within the full hour of the program
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Setting advertising boards in publi
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Men and women may not be presented
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must be stated that the lower price
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Advertising giving up drinking and
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on the election programmes and acti
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as well as chambers of commerce als
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20) advertises lawyers and lawyers
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(Article 53); 35) shows untruly the
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or marks in a manner that creates m
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5.23 ANNEX - DENMARK - BROADCASTING
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egulations issued pursuant to Secti
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(4) Decisions made by DR in matters
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the proportion of programmes of Eur
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(4) The minimum amount, calculation
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to one year after notification of a
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decoding equipment, the purpose of
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following provision: 10 (1) This Ac
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5.24 ANNEX - OVERALL NUMBER OF REGI
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5.25 ANNEX - PUBLICLY FOUNDED MEDIA
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RA000140 RADIO BAP 8779384 JAVNO IN
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TV000090 TV BOR 7147317 JAVNO PREDU
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5.27 ANNEX - PERIODICITY OF MEDIA (
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5.28 ANNEX - GEOGRAPHICAL SPREAD OF
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Newspaper 16 Radio program 2 TV pro
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Radio program 7 Services of news ag
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Total per place 1 Total per municip
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Kikinda Kikinda Newspaper 2 Radio p
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Newspaper 2 Radio program 2 TV prog
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Drugo sredstvo javnog informisanja
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TV program 1 Total per place 2 Tota
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Total per place 2 Total per municip
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Total per municipality 8 Šid Šid
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Media Study - Medija centar Beograd

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