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HOME APPLIANCES / BATHROOM LIFESTYLE IFA Home Appliances BEURER UNVEILS KEY HEALTH INNOVATIONS Georg Walkenbach Managing Director, Beurer ASTHMA IS PREDICTED TO RISE AND THERE ARE ALREADY 300 MILLION ASTHMA SUFFERERS WORLDWIDE Celebrating its 100th anniversary this year, Beurer is presenting a number of exciting additions to its diverse range at IFA. We spoke to Georg Walkenbach, managing director of Beurer, and started by asking him about the company’s new product to counteract back pain. Often, people’s posture is not ideal as they sit in a crunched position, with stiff shoulders and don’t move. The new Beurer PC 100 PostureControl, which launches at IFA, reminds users to switch position. In addition, it also has a couple of training programmes to strengthen your back and your shoulder areas. This new product is the result of a collaboration with start-up business 8sense. How does PostureControl work? Two of the biggest problems nowadays are back pain and breathing problems, like asthma. Users just clip it onto their collar, and it will stay in position and detect whether they are upright or crunched. Whether users move or not the PostureControl really helps position users perfectly with their computer and in the best working position. Tell us more about the increasing problem of asthma? Asthma is predicted to rise and there are already 300 million asthma sufferers worldwide, 10% of whom are based in the EU. In addition, many patients are seeking alternative treatments to medication. The Beurer Maremed humidifier is manually filled with water and salt. Using patented technology, its filter purifies the air and a UVC lamp purifies the outgoing humidified air. Maremed eliminates 99% of bacteria and viruses and can also be used preventatively against common allergies such as hayfever » HALL 4.1 / STAND 212 48
HOME APPLIANCES / BATHROOM LIFESTYLE BEAUTY & GROOMING PRODUCT SPOTLIGHT ADVERTORIAL GIVING PROFESSIONAL BLOW DRY RESULTS With the new Remington Curl & Straight Confidence hairdryer, users can create a salon-quality, bouncy blow dry with its curling nozzle, while the 45mm barrel brush requires minimum technique for maximum results. If a smooth sleek look is the go-to for users, the extra wide, slim smoothing nozzle is perfect, and for naturally curly hair there’s even a diffuser attachment to enhance your natural curl or bounce. The Curl & Straight Confidence KEY SELLING POINTS 1 / Curling nozzle, smoothing nozzle and barrel brush included 2 / Lightweight yet powerful airflow for fast drying, 2200W/90km/h air speed 3 / Variable heat slide controls – 3 heat/2 speeds hairdryer has a 90km/h airflow and ceramic grille. Allowing the heat and air to be distributed evenly, users can create stand out styles. Part of the range includes the Curl and Straight Confidence Straightener with twisted plates for easy curling and straightening to style bouncy curls, soft waves or a sleek straight look. » HALL 4.1 / STAND 208 ADVERTORIAL WAHL LAUNCHES FULLY WASHABLE TRIMMER Wahl, which this year celebrates its 100th anniversary, said it is above all a source of breakthrough novelties conceived to match present and future users’ grooming needs and aspirations. At this year’s IFA, Wahl is launching a fully washable trimmer (IPX7) with adjustable guide combs. The IPX7 rating stands for a showerproof unit that can be rinsed clean and used under the shower. KEY SELLING POINTS 1 / Waterproof 2 / Superior precision and control 3 / Lithium-Ion Technology: 100 minutes of runtime after 60 minutes of charging IFA Home Appliances The Aqua Trim is made in Europe and features a wheel mechanism combined with two variable guide combs allowing users to achieve 38 different cutting lengths with 0.5 mm incremental steps between 1 and 20 mm. » HALL 7.1 C / STAND 104 www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019 49
