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HOME APPLIANCES / BATHROOM LIFESTYLE BEAUTY & GROOMING PRODUCT SPOTLIGHT IFA Home Appliances IFA IFA Home & Entertainment Electronics KEY SELLING POINTS 1 / Convenient “step on” switch 2 / Pleasant design fits a broad range of décors MEDISANA PRESENTS MOTIF GLASS SCALES AT IFA Medisana’s new scales come in four designs. Whether trendy, geographical patterns or funny and stylish lettering - the motifs all radiate a good mood in the bathroom. Thanks to the invisible LED display, which is only shown when weighing, and the large, easy-to-read LED illuminated figures, the flat-designed motif glass scales are particularly space-saving and fit into any bathroom ambience. Four high-precision strain gauge sensors 3 / Body analysis also measures body fat, body water, muscle percentage and bone weight ensure accurate measurement results, and their tread surface made of six millimetres of extra-clear safety glass guarantees the necessary safety. Up to a maximum load capacity of 180 kilograms, the scales can be switched between kilograms, pounds and stones. » HALL 6.1 / STAND 103 PANASONIC PRESENTS ADVANCED RF FACIAL DEVICE AT IFA Panasonic’s new anti-aging beauty device, the Advanced RF Facial Device EH-XR10, addresses the face line, smile line, and corners of the eyes. The EH-XR10 is the latest tool in Panasonic’s premium beauty family, combining two advanced technologies: radio frequency (RF) and ultrasound, which have long been successfully used in beauty clinics and cosmetic institutes thanks to their skin-tightening properties. The novel tool has been developed for the areas of the face where skin aging is most visible, such as the first wrinkles KEY SELLING POINTS 1 / Technology – a combination of RF and ultrasound 2 / Design – distinctive head shape with a springy support surface adapts to the skin surface and massages it gently 3 / Adaptable – with threestage temperature setting around the eye area, on the forehead or in the area of the nasolabial folds. » HALL 5.2 / STAND 101 KEY SELLING POINTS 1 / Employs IPL technology with >250,000 light pulses 2 / Five light intensity settings for different skin tones 3 / Integrated UV filter to protect the skin PERMANENT HAIR REMOVAL FOR MEN… YES, WE CAN! Philips Lumea for Men gives permanent hair-free skin… basically a well-groomed body without too much effort. Intense Pulsed Light Technology (IPL) heats the root of hair, causing it to fall out naturally. Thanks to Lumea for Men, users can enjoy hair-free skin for up to eight weeks without any “stubble alarm”. The application is very simple: in the first six to eight weeks, treatments should be repeated every two weeks, after which they are only required every four to eight weeks. Lumea for Men can be used for virtually all areas on the body. It is particularly suitable for men with dark hair and light skin. » HALL 22 / STAND 101 50
HOME APPLIANCES / BATHROOM LIFESTYLE HEALTH & WELLNESS IFA Home Appliances SANYEI BACK AT IFA WITH BROADER RANGE OF ORAL CARE PRODUCTS After a successful launch at IFA 2018, Sanyei is back in Berlin with its oral care brand ION-Sei. We asked Ayako Wasiliew, Sales and Marketing Director, Sanyei Germany, what’s new from the company at IFA this year: The main focus for IFA 2019 is our oral care brand ION-Sei. As an addition to our current product line-up, we are introducing a new attachment – dental floss – and new types of brush attachments for our electric ION-Sei toothbrush. Ayako Wasiliew Sales and Marketing Director, Sanyei Germany SMART TEXTILES WARM UP Winner of a Red Dot Award and the HK Smart Design Award, the KnitWarm Wrap soothes muscles with a patented self-heating module, providing warmth, compression and support with stretchable braces. Designed and made in Hong Kong, KnitWarm is a soft, breathable and stretchable heat-conductive smart textile, which relieves joint discomfort and enhances injury recovery. It warms up in 30 seconds with a 5V2A power bank, and can be operated by an app. The company distributes various heat-conducting lifestyle items ranging from travel gadgets to personal health care products, including eye masks and knee sleeves. » HALL 26 / STAND 348 Please tell us more about your ION-Sei product and what sets it apart in the market. The ION-Sei is an innovative high-end electric toothbrush and a combination of patented Japanese technology and German product design. The exclusive Ion-Technology of the ION-Sei suppresses the bacteria-causing plaque, enabling a longer lasting, deeper clean. Our gentle-ongums brushing has been specially designed to take better care of your mouth. We simply call this “gentle-brushing”. The ION-Sei is available in two colours, Day White and Lake Blue. It is light and travel-friendly and can be charged by USB. What is your strategy with regard to retail business, and sales across Europe? The retail business is shifting more and more towards online sales. However, we found in recent market research that electric toothbrushes are still mainly sold in offline sales channels. As ION- Sei’s technology is quite complex, it is necessary to explain the functions properly to consumers. We would like to find a good balance between offline and online sales in our strategic approach » HALL 7.1A / STAND 107 THE ION-SEI SUPPRESSES THE BACTERIA- CAUSING PLAQUE KEY SELLING POINTS 1 / Produces heat quickly 2 / Can be used on different parts of the body 3 / Soft, comfortable and aesthetically-pleasing www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019 51
