CONSUMER LIFESTYLE SNEAK
CONSUMER LIFESTYLE SNEAK PEEK Michael Grefkes Head of Marketing & International Key Accounts, Royal Appliance International GmbH – with the new Rebel 52. UNIQUE SELLING POINTS 1 Very Compact but high dust capacity (almost two litres) 2 Lightweight 3 Complies with new Eco-Labelling standards relevant from Sept 1 NOT JUST ANOTHER REBEL Dirt Devil – by Royal Appliance International GmbH – presents a new compact multi-cyclonic bagless vacuum cleaner – the Rebel 52. This new unit will be introduced for the first time at IFA. The Rebel 52 comes in two versions: one for hard floor or bare floor brush, and a second basic version. The basic model comes in a polar white finish and the barefloor version is metallic grey, and comes complete with a combination as well as a bare-floor brush. The Rebel platform design was first released last year and the multi-cyclonic system ensures improved dust separation – especially for fine dust. The look and feel is the same as the model launched in March 2014, but the new version is compliant with new EU regulations. » HALL 3.1 / STAND 102 BEKO FRIDGE-FREEZER COMBO WITH ENERGY EFFICIENCY RATING A+++ With the free standing fridge freezer CS 137140 X, Beko adds another "money-saver" to its range. The device is ranked A +++ - the highest energy efficiency class. The resulting low power consumption not only benefits the customer's wallet in the long term, but also the environment. The new unit is equipped with the Neofrost system, which offers several key advantages. It includes No Frost technology, which prevents the formation of ice in the freezer compartment and works in conjunction with the automatic defrost to provide additional power saving. There are also two independent cooling circuits in the fridge and freezer compartments. This separation prevents odour transfer between the two areas, provides a stable air temperature inside the unit and also safely provides adequate humidity in the refrigerator. » HALL 5.1 / STAND 101 UNIQUE SELLING POINTS 1 Neo-frost system (no frost technology) MAKING FOOD PROCESSING A TRUE PLEASURE Finished in metallic red or grey, the new AEG UltraMix food processor is a practical and sharp-looking stand mixer that will no doubt become the new highlight of kitchen countertops across Europe. The AEG UltraMix comes with a (very big) 4.8 litre bowl, small 2.9 litre bowl, whisk, non-stick flat beater, non-stick dough hook and pouring shield. » HALL 4.1 / STAND 101 UNIQUE SELLING POINTS 1 Powerful 10-speed 1.0 kW motor 2 Rugged all-metal housing 3 Ease of use Blue backlit rotary selector and LED light for better visibility during food processing 2 Fingerprint-free Stainless steel finish 3 0°C-Zone 30
CONSUMER LIFESTYLE SNEAK PEEK POWERFUL AIRFLOW. NOW 35% QUIETER… To make fans work quietly, manufacturers use slow-running motors to spin the blades. This reduces noise but also reduces power, producing weak airflow. To make powerful fans, they use fast motors to spin the blades. But fast motors create more noise. Powerful and quiet is very difficult to achieve in a conventional fan. The new Dyson Cool AM08 pedestal fan has been engineered to be quieter, consume less energy and have streamlined air channels for reduced airflow turbulence to be 35% quieter than AM03 - yet generate powerful airflow. » HALL 4.1 / STAND 204 UNIQUE SELLING POINTS 1 Compact size saves space 2 Cool design 3 High quality finish UNIQUE SELLING POINTS 1 35% quieter 2 15% less power consumed 3 No blades Safe and easy to clean WMF BRINGS NEW MEANING TO SMALL APPLIANCES A new generation and genre is born at IFA: mini electric kitchen appliances. The global trend towards smaller household size is flowing on to the use of kitchen appliances. Living areas and kitchen sizes – including storage and countertops – are significantly reduced, especially in the urban environment. Meet the KÜCHENminis - a new generation of space and energy saving devices for the modern home. The COUP breakfast series is the first in the range - consisting of a singleslot toaster, a 2-egg cooker and a 0.8 l compact mixer, AromaOne filter coffee machines, and a 0.8 litre Kettle. » HALL 6.1 / STAND 102 www.ifa-international.org IFA International • Monday 1 st September 2014 31
