team spirit - Bankier.pl
team spirit - Bankier.pl
team spirit - Bankier.pl
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In the Czech Republic we are pursuing a universal bank strategy.<br />
We are the fourth-largest bank in the country, with a market<br />
share of 5.3 %, and we are among the leading institutions in<br />
corporate banking. Based on this strong position, we focused<br />
on realigning retail customer business in 2005. The new communications<br />
strategy im<strong>pl</strong>emented in 2004 is bearing fruit. In<br />
the Rhodos image competition held in 2005, HVB Bank Czech<br />
Republic emerged as the bank with the best image.<br />
Net income before taxes for 2005 was CZK 2,349 m, up by<br />
2 % on the previous year, despite lower interest rate levels and<br />
one-off costs. Most of the 15 % increase in net interest<br />
income came from favourable developments in margins and<br />
volumes in corporate customer business. Custody and securities<br />
business contributed substantially to the high level of net<br />
fee and commission income.<br />
Business structure and development<br />
Retail customers<br />
The “Manage for Profitability” project carried out in 2005<br />
enabled us to realign Czech retail customer business with a<br />
view to enhancing profitability. Sustainable cost savings and<br />
efficiency enhancement are the cornerstones of this strategy.<br />
The branch network and mobile sales <strong>team</strong>s were reorganised.<br />
Efforts to streamline the sales organisation and rationalise<br />
Head Office support functions have produced tangible results.<br />
We have also streamlined our product range and adjusted it to<br />
meet market requirements better. Moreover, we have sharpened<br />
the focus on profitable customer segments and products<br />
such as credit cards.<br />
In June 2005 we introduced a new business model for business<br />
customers. With this campaign, HVB Bank Czech Republic<br />
is successfully appealing to managers and owners of mediumsized<br />
businesses in the country. This enables the bank to<br />
widen its customer base because most of its business with<br />
companies has so far been with large domestic and foreign<br />
corporate customers.<br />
Following the establishment of factoring companies in Hungary<br />
and Slovakia, we also became active in this business area<br />
in the Czech Republic by setting up HVB Factoring s.r.o. In the<br />
first year the company achieved a market share of 2 %, far<br />
exceeding expectations.<br />
82 CEE Network of Bank Austria Creditanstalt in 2005<br />
Corporate customers<br />
On the basis of improved margins and stable volume growth,<br />
we are among the top 3 banks in the Czech corporate banking<br />
sector, with a market share of about 14 %. In structured<br />
project and acquisition financing transactions, we are number<br />
1 in the market.<br />
HVB Bank Czech Republic holds the leading position in commercial<br />
real estate finance in the country. In this very attractive<br />
business area, the bank’s market share is 30 %. The credit<br />
portfolio in commercial real estate finance, including housing<br />
development projects, is CZK 30 bn.<br />
Leasing<br />
With CAC Leasing a.s., the largest universal leasing company<br />
in the Czech Republic, we are market leader. In 2005, the<br />
company received several awards, including the “Golden<br />
Crown” for its universal leasing concept,<br />
www.hvb.cz<br />
which – according to the jury – best meets<br />
the financing needs of Czech companies. CAC Leasing also<br />
won the “Internet Effectiveness Award” for its Internet <strong>pl</strong>atform,<br />
which provides efficient links between car importers, car<br />
dealers and CAC Leasing.<br />
International payments<br />
In 2005 we concentrated the processing of international payments<br />
for CEE within a subsidiary newly established in Prague.<br />
The main reasons for selecting this location were availability of<br />
the required know-how and the best productivity levels within<br />
the CEE network, in addition to a government assistance<br />
programme for the establishment of providers of cross-border<br />
services. Banking Transaction Services s.r.o. commenced operations<br />
in July 2005. It currently processes international payments<br />
for our banking subsidiaries in Slovenia, Bosnia and<br />
Herzegovina, Croatia and the Czech Republic.<br />
Outlook<br />
In 2006 we will make preparations for the merger of HVB<br />
Bank Czech Republic and Živnostenská banka. To ensure sustainable<br />
growth, we have started a project in the corporate<br />
banking sector to identify and use opportunities to further<br />
increase business volume and profitability. A focus will be on<br />
intensifying services for small and medium-sized businesses<br />
(SMEs). In the retail banking segment, which after the realignment<br />
will make a significant contribution to results in the current<br />
year, we will concentrate on business customers and on<br />
the expansion of credit card business.