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team spirit - Bankier.pl

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In the Czech Republic we are pursuing a universal bank strategy.<br />

We are the fourth-largest bank in the country, with a market<br />

share of 5.3 %, and we are among the leading institutions in<br />

corporate banking. Based on this strong position, we focused<br />

on realigning retail customer business in 2005. The new communications<br />

strategy im<strong>pl</strong>emented in 2004 is bearing fruit. In<br />

the Rhodos image competition held in 2005, HVB Bank Czech<br />

Republic emerged as the bank with the best image.<br />

Net income before taxes for 2005 was CZK 2,349 m, up by<br />

2 % on the previous year, despite lower interest rate levels and<br />

one-off costs. Most of the 15 % increase in net interest<br />

income came from favourable developments in margins and<br />

volumes in corporate customer business. Custody and securities<br />

business contributed substantially to the high level of net<br />

fee and commission income.<br />

Business structure and development<br />

Retail customers<br />

The “Manage for Profitability” project carried out in 2005<br />

enabled us to realign Czech retail customer business with a<br />

view to enhancing profitability. Sustainable cost savings and<br />

efficiency enhancement are the cornerstones of this strategy.<br />

The branch network and mobile sales <strong>team</strong>s were reorganised.<br />

Efforts to streamline the sales organisation and rationalise<br />

Head Office support functions have produced tangible results.<br />

We have also streamlined our product range and adjusted it to<br />

meet market requirements better. Moreover, we have sharpened<br />

the focus on profitable customer segments and products<br />

such as credit cards.<br />

In June 2005 we introduced a new business model for business<br />

customers. With this campaign, HVB Bank Czech Republic<br />

is successfully appealing to managers and owners of mediumsized<br />

businesses in the country. This enables the bank to<br />

widen its customer base because most of its business with<br />

companies has so far been with large domestic and foreign<br />

corporate customers.<br />

Following the establishment of factoring companies in Hungary<br />

and Slovakia, we also became active in this business area<br />

in the Czech Republic by setting up HVB Factoring s.r.o. In the<br />

first year the company achieved a market share of 2 %, far<br />

exceeding expectations.<br />

82 CEE Network of Bank Austria Creditanstalt in 2005<br />

Corporate customers<br />

On the basis of improved margins and stable volume growth,<br />

we are among the top 3 banks in the Czech corporate banking<br />

sector, with a market share of about 14 %. In structured<br />

project and acquisition financing transactions, we are number<br />

1 in the market.<br />

HVB Bank Czech Republic holds the leading position in commercial<br />

real estate finance in the country. In this very attractive<br />

business area, the bank’s market share is 30 %. The credit<br />

portfolio in commercial real estate finance, including housing<br />

development projects, is CZK 30 bn.<br />

Leasing<br />

With CAC Leasing a.s., the largest universal leasing company<br />

in the Czech Republic, we are market leader. In 2005, the<br />

company received several awards, including the “Golden<br />

Crown” for its universal leasing concept,<br />

www.hvb.cz<br />

which – according to the jury – best meets<br />

the financing needs of Czech companies. CAC Leasing also<br />

won the “Internet Effectiveness Award” for its Internet <strong>pl</strong>atform,<br />

which provides efficient links between car importers, car<br />

dealers and CAC Leasing.<br />

International payments<br />

In 2005 we concentrated the processing of international payments<br />

for CEE within a subsidiary newly established in Prague.<br />

The main reasons for selecting this location were availability of<br />

the required know-how and the best productivity levels within<br />

the CEE network, in addition to a government assistance<br />

programme for the establishment of providers of cross-border<br />

services. Banking Transaction Services s.r.o. commenced operations<br />

in July 2005. It currently processes international payments<br />

for our banking subsidiaries in Slovenia, Bosnia and<br />

Herzegovina, Croatia and the Czech Republic.<br />

Outlook<br />

In 2006 we will make preparations for the merger of HVB<br />

Bank Czech Republic and Živnostenská banka. To ensure sustainable<br />

growth, we have started a project in the corporate<br />

banking sector to identify and use opportunities to further<br />

increase business volume and profitability. A focus will be on<br />

intensifying services for small and medium-sized businesses<br />

(SMEs). In the retail banking segment, which after the realignment<br />

will make a significant contribution to results in the current<br />

year, we will concentrate on business customers and on<br />

the expansion of credit card business.

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