1938 LaSalle Production - GM Heritage Center

T H E N E W C A D I L L A C S
The Greatest Cars Ever to Bear
Cadillac presents for 1938 the greatest fine car program in its
history five entirely new cars, each new and more practical
in its styling and each new and advanced in its engineering.
Through simplification of lines and additional body types, each
of the five lines becomes an outstanding leader in its defined
price field, thus permitting more concentrated sales effort on
the one Cadillac or LaSalle which best fulfills customer requirements.
Each of these leaders is an unexcelled value. Each appeals
to its prospective buyers from every standpoint by which fine
cars are judged.
The LaSalle V-8 of last year won thirty-five thousand friends.
The new LaSalle for 1938, fresher and more invigorating in
its styling, richer in its interior appointments, refined in both
V-8 engine and chassis, promises to lengthen this long list of
friendships many fold. This Cadillac-built fine car recognizes
no equal for extra value.
A new Cadillac Sixty has been designed especially for those
desiring Cadillac ownership at a medium price. Embracing new
and distinctive styling, unexcelled eight cylinder smoothness
and performance, this fine car is available in four body types.
Cadillac also presents the first truly modern and practical
motor car for 1938 the Cadillac Sixty Special. The result of
many years of diligent research, experimentation, and engineering,
the Cadillac Sixty Special provides those imminently practical
features of safety and comfort which result from extensive
outward vision, ease of entrance and interior roominess. The
Cadillac Sixty Special promises to make new inroads upon the
market composed of people desiring one of the most practical
and beautiful forms of land transportation.
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REVISED
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