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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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• 129 •
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
- Page 247 and 248: FRONT SEAT MOVES 4-" FROM REAR POSI
- Page 249 and 250: FRONT SEAT MOVES 4" FROM REAR POSIT
- Page 252: CADILLAC FLEETWOOD 7-PASSENGER SEDA
- Page 256 and 257: CADILLAC FLEETWOOD 5-PASSENGER FORM
- Page 258 and 259: CADILLAC FLEETWOOD 7-PASSENGER FORM
- Page 260 and 261: CADILLAC FLEETWOOD 2-PASSENGER COUP
- Page 262: CADILLAC FLEETWOOD 5-PASSENGER COUP
- Page 265 and 266: OPERA SEATS OPTIONAL EQUIPMENT EXTR
- Page 268 and 269: CADILLAC FLEETWOOD TOWN CAR STYLE N
- Page 270 and 271: For the first time the revered pres
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- Page 274 and 275: Additional features of the new auxi
- Page 276 and 277: FRONT SEAT MOVES 4" FROM REAR POSIT
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- Page 281: CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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- Page 289 and 290: CADILLAC SLXTEEN 7-PASSENGER FORMAL
- Page 291: CADILLAC SIXTEEN 2-PASSENGER COUPE
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- Page 299: CADILLAC SIXTEEN TOWN CAR STYLE NO.
- Page 302 and 303: Advantages of Sixteen Cylinders Six
- Page 304 and 305: size and increasing fuel economy. T
- Page 306 and 307: placing these short engines well in
- Page 308 and 309: v Engine Mounting The engine is sup
- Page 310 and 311: X necting rods. Two grooves inside
- Page 312 and 313: with the previously mentioned main
- Page 314 and 315: frame crossmember to the left hand
- Page 316 and 317: N From each pump water is forced di
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- Page 320 and 321: SIXTEEN CHASSIS To complement its s
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- Page 324 and 325: Three point manual adjustment is pr
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- Page 328 and 329: SERVICE AS A SALES AID The high sta
- Page 330 and 331: NEW SERVICE CONTRACT The Cadillac-L
- Page 332 and 333: CADILLAC-LaSALLE Exclusive Accessor
- Page 334 and 335: CADILLAC STANDARD RADIO The 1938 mo
- Page 336 and 337: ADVERSE WEATHER LIGHTS Cadillac Fog
- Page 338 and 339: REAR COMPARTMENT HOT WATER HEATER T
- Page 340 and 341: SEAT COVERS Cadillac Sea-Breeze Sea
- Page 342 and 343: MAJOR POINTS OF COMPARISON-Confd Ca
- Page 344 and 345: DETAILED SPECIFICATIONS ENGINE LaSa
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DETAILED SPECIFICATIONS-Cont'd TIMI
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FUEL—Cont'd Carburetor type Up or
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GENERATOR—Cont'd Generator normal
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REAR AXLE—-Cont'd LaSalle Minimum
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DETAILED SPECIFICATIONS-ContV* BRAK
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DETAILED SPECIFICATIONS-Confd BEARI
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? 3 IM Salt* v-8 (38-81) 1M* Styiti
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Bulletin No. 23 October 1. 1938 CAD
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BLUE CORAL (Continued) The Prophyla
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CADILLAC CLEANEKS (Continued) Cadil
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LUGGAGE CASES (Continued) The Wardr
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Ordering Specifications Part List N
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AUTOMATIC. BATTERY FILLER (Continue
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GLARE SHIELD (Continued) attached b
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WEDGE TYPE SEAT CUSHION The versati
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Part Number Ordering Specifications
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VENTILATING HEATER-DEFROSTER (Conti
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Copyright 1937 by GENERAL MOTORS SA
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Right Gasoline Right Engine Oil The
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical Storage Battery—The St
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Air Cleaner All Series Remove air c
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Copyright 1937 by GENERAL MOTORS SA
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The 38-series Cadillac-LaSalle cars
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6 Cadillac-LaSalle Preliminary Serv
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8 Cadillac-LaSaile Preliminary Serv
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10 Cadillac-LaSaile Preliminary Ser
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12 Cadillac-LaSalle Preliminary Ser
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14 Cadillac-LaSalle Preliminary Ser
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16 Cadillac-LaSalle Preliminary Ser
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18 Cadillac-LaSalle Preliminary Ser
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20 Cadillac-LaSalle Preliminary Ser
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22 Cadillac-LaSalle Preliminary Ser
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24 Cadillac-LaSaile Preliminary Ser
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COLOR COMBINATIONS (Continued) x Co
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COLOR COMBINATION FOR 1938 SERIES C
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B 4-0000 Series 38-50, 60, 60», 65
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Series B6.000 38-50,60, 60$, 65, 7
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B 4.0000 38-50, 60, 60s, 65, 75, 90
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38-9059. 38-9067. PART NO. Genuine