1938 LaSalle Production - GM Heritage Center

A N D L A SALLES FOR 1938
the Greatest Fine Car Name
The new Cadillac V-8, or Series 65, carries on the Cadillac
tradition of large, fine cars. Luxury and comfort have been particularly
stressed in designing the new Cadillac V-8. It is
roomier. It has even greater performance. Two new body types
have been added, thus making available a wider selection of traditionally
fineCadillacs below the price of the luxurious Fleetwoods.
The new Cadillac Fleetwoods for 1938 have more generous
interior dimensions and more luxurious equipment than has
ever before been provided. The new Cadillac Fleetwood reflects
so much visible luxury over all other fine cars that those who
desire quality in transportation will really want Cadillac Fleetwood
this year. Cadillac Fleetwood now embraces both of the
markets covered by the previous Series 70 and 75. Cadillac
Fleetwood is outstanding among finecars. '
Cadillac has attained a New High Standard of the World
with the introduction of a revolutionary new sixteen cylinder
motor car. The new 135 degree sixteen cylinder engine is unquestionably
the greatest power plant ever created for a motor
car. This engine is complemented by a chassis of equally advanced
design and by coachwork which surpasses every Fleetwood
tradition for luxury and comfort. The new Cadillac
Sixteen, the World's Finest and Most Luxurious Motor Car,
supplants both the former V-12 and V-16. It obsoletes all
twelve cylinder automobiles.
The new Cadillacs and La Salle for 1938 are offered in six
chassis models, three engine sizes and thirty-nine body styles.
REVISED 12-15-37
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