1938 LaSalle Production - GM Heritage Center

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BLUE CORAL (Continued) The Prophylactic is not greasy or oily, and is very soft so that it will not injure the finish of the car. It may be washed and used again and again till it is worn to shreds. This dust cloth may also be used advantageously to dust furniture iu the home. Cadillac Blue Coral, Blue Coral Sealer, and Blue Coral Prophylactic are available exclusively at Cadillac-<strong>LaSalle</strong> Distributors and Dealers. Blue Coral is sold only in the 16-oz. bottle and the Prophylactic in a durable can. The Sealer, however, is available in two sizes—the regular glass jar for counter sale and the half-pound can for service use. The large tins are particularly valuable when a large number of cars are continually receiving this treatment in the service station. Ordering Specifications Part List Number Description Price 1406636 Blue Coral $2.50 1418458 Blue Coral Sealer (Jar) 1.00 1418459 Blue Coral Sealer (V 2 Il>.) 1.40* 1428186 Blue Coral Prophylactic 1.00 •Dcol.-r Net PRINTED IN U. S. A
Bulletin No. 25 October I, 1038 CADILLAC CLEANERS FOR ALL PURPOSES This cleaner is packed in bright red and blue cans, similar in appearance to Cadillac Body Polish. It is also available in pint or gallon size cans for service station or customer use. Cadillac Fabric Cleaner is in great demand and is a very fast seller since upholstery is bound to get spotted even under meticulous care. It also shows excellent results when used in the home for removing spots from furniture and rugs. Cadillac Chromium Cleaner Cadillac Body Polish •r •> f CADILLAC Bod> Polish cleans and polishes in one operation. It is a particularly high grade polish, designed for both sale ami use by the service station. The polish is very easily sold as an "across the counter" item and is excellent for economical use in the service station. This new product is packaged in attractive lithographed cans. The words "Cadillac Body Polish" are printed in white letters on a bright background of red and blue. The cap is also finished in red. The polish is available in pint cans for customer use and in economy gallon-size cans for service station use. Cadillac Body Polish can be used with equal ease by owners and service stations. It is easy to apply. Distributors and dealers will find it excellent for use in preparing new cars for delivery and for enhancing the appearance of used cars. The polish contains no harsh abrasives or destructive chemicals and conforms to the high standard of Cadillac specifications. Cadillac Chromium Cleaner is not only a perfect cleaner for chromium, nickel and silver-plated parts, but is especially effective in cleaning headlight reflectors. This last phase of its use is very important to all distributors and dealers, since an extensive safety educational program based on the need for headlamp servicing is being tonducted all over the country. The Chromium Cleaner will not scratch the line surface of a headlight, yet it will remove all tarnish and discoloration. When used for this purpose the cleaner should be rubbed from (he center of the reflector outward—never use a circular rubbing motion around the reflector. Cadillac Chromium and Headlamp Reflector Cleaner is available in pint cans of the same design as those used for Cadillac Body Polish. It is not available in gallon cans. (over) Cadillac Fabric Cleaner Cadillac Fabric Cleaner will remove grease, oil, tar, chewing gum and other types of spots from all kinds of upholstery as well as on lacquered surfaces. It is easy and safe to use, as il is quick acting and non-inflammable.
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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• 129 •
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
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FRONT SEAT MOVES 4-" FROM REAR POSI
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD 7-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER FORM
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CADILLAC FLEETWOOD 7-PASSENGER FORM
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CADILLAC FLEETWOOD 2-PASSENGER COUP
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CADILLAC FLEETWOOD 5-PASSENGER COUP
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OPERA SEATS OPTIONAL EQUIPMENT EXTR
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CADILLAC FLEETWOOD TOWN CAR STYLE N
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For the first time the revered pres
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modern design blend into the upperm
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Additional features of the new auxi
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FRONT SEAT MOVES 4" FROM REAR POSIT
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220}
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CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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CADILLAC SIXTEEN 7-PASSENGER IMPERI
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CADILLAC SLXTEEN 7-PASSENGER FORMAL
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CADILLAC SIXTEEN 2-PASSENGER COUPE
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•220J
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CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
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The nine main bearings assure resis
Page 311 and 312: LUBRICATION SYSTEM E*ngine lubricat
Page 313 and 314: conical spring at the bottom of eac
Page 315 and 316: cylinders of a bank draw from the s
Page 317 and 318: more of the radiator is covered by
Page 319 and 320: clutch. N« spring dampeners are re
Page 321 and 322: This has been accomplished by using
Page 323 and 324: In cars using the conventional fron
Page 325 and 326: are used for durability. Drums are
Page 327 and 328: CADILLAC FLEETWOOD BUSINESS CARS Ca
Page 329 and 330: LUBRICATION AGREEMENT The value of
Page 331 and 332: CAD ILL AG - LaS ALLE Owner Service
Page 333 and 334: CADILLAC MASTER RADIO The new Cadil
Page 335 and 336: CADILLAC FLEETWOOD RADIO The new Ca
Page 337 and 338: HEATER-DEFROSTER The new Cadillac H
Page 339 and 340: LUGGAGE EQUIPMENT Luggage equipment
Page 341 and 342: MAJOR POINTS OF COMPARISON Cadillac
Page 343 and 344: MAJOR POINTS OF COMPARISON-Cont'd S
Page 345 and 346: RODS AND PINS—Cont'd LaSalle Is w
Page 347 and 348: DETAILED SPECIFICATIONS-Confd VALVE
Page 349 and 350: IGNITION—Cont'd LaSalle Amperage
Page 351 and 352: CLUTCH—Cont'd DETAILED LaSalle ^
Page 353 and 354: DETAILED SPRINGS—Cont'd LaSalle F
Page 355 and 356: FRAME-Cont'd Width, maximum DETAILE
Page 357 and 358: - & • B m Clack Clock llaaible Wh
Page 359 and 360: CADILLAC -LaSALLE Exclusive Accesso
Page 361: Bulletin No. 24 October 1, 1938 BLU
Page 365 and 366: Bulletin M». 26 October I, L938 i
Page 367 and 368: Bulletin No. 27 October 1, 1983 MOT
Page 369 and 370: AUTOMATIC BATTERY FILLER FOR ALL SE
Page 371 and 372: Bulletin No. 33 October 1. 193» GL
Page 373 and 374: Bulletin No. M October I. 19)18 SEA
Page 375 and 376: Bulletin No. 35 October 1, 1938 CAD
Page 377 and 378: Bulletin No. 36A. October 1. 1938 V
Page 379 and 380: CADILLAC An Owner's Manual covering
Page 381 and 382: You will want to know— RIGHT AWAY
Page 383 and 384: Cooling Liquid Level Tire Pressure
Page 385 and 386: Temperature Indicator The temperatu
Page 387 and 388: Locks and Keys Maximum protection i
Page 389 and 390: Cadillac-LaSalle Service Owner Serv
Page 391 and 392: Suggestions for Safer Driving Carbo
Page 393 and 394: Night Driving The first requirement
Page 395 and 396: High Speed Driving Your Cadillac au
Page 397 and 398: ubrication In order that your Cadil
Page 399 and 400: Under normal driving conditions, dr
Page 401 and 402: aintenance Suggestions Body The bod
Page 403 and 404: Cooling System The attention requir
Page 405 and 406: Wheels and Tires Use of Jack—The
Page 407 and 408: License Data Engine Numbers: Series
Page 409 and 410: CADILLAC^LASALLE PRELIMINARY SERVIC
Page 411 and 412: Contents Page Body 5 Body Styles 5
Page 413 and 414:
Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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